# Agentik vs Clay

Clay enriches lists in bulk. Agentik looks up contacts per call, inside any agent.

Agentik wrote this comparison from Clay's public pages (clay.com), read on 10 October 2026. Agentik is not affiliated with Clay. Corrections: info@agentik.cc.

## Which one fits

- Choose Clay if your team enriches lists in bulk with waterfalls across many vendors, syncs results to a CRM or sequencer, or wants to bring its own API keys.
- Choose Agentik if your agent looks up people and emails one call at a time, alongside SEO, social media and ad data, with no plan or credits, or works on your own ad accounts.

## Side by side

Read on 10 October 2026. "Not published" means the pages we read say nothing about it, not that Clay lacks it. Agentik's column comes from its catalog of 10 October 2026 and its pricing.

### Billing

| | Agentik | Clay |
|---|---|---|
| How you pay | A prepaid balance; each call at the provider’s price. No plan | A plan sized in actions and data credits: Launch from $185 a month, Growth from $495; $167 and $446 billed yearly |
| To start free | $5 of credit for eligible new accounts, for 14 days, for low-cost calls | 500 actions and 100 data credits a month, up to 200 rows per table; no card |
| Fees | 0% markup on tool calls. Top-ups carry 5.5%, minimum $0.80, added on top; none on a first top-up of $10 or less | Data credits from $0.05 and actions under $0.01 each; extra credits cost 30% more on Launch and Growth |
| Agent pays per call over x402 | No. Card only, by design | Not published |

### What your agent can use

| | Agentik | Clay |
|---|---|---|
| Catalog, as published | 2,287 tools that run today, from 52 providers (catalog of 10 October 2026) | Data from 200+ data and AI vendors in its marketplace (150+ providers on its pricing page) |
| SEO and search data | Yes. DataForSEO, SEMScraper and Exa | Not published |
| Web search and page reading | Yes. Firecrawl, Exa and 8 more | Partly. Claygent, Clay’s AI agent with web research, for custom data points |
| Social media data | Yes. 980 tools from TikHub, ScrapeCreators and 2 more | Partly. Social listening signals, on Launch and up |
| Ad libraries | Yes. Adspy.sh, ScrapeCreators, TikHub and DataForSEO | Not published |
| People, companies and emails | Yes. Icypeas, Leadsforge and 3 more | Yes. Contacts, emails and phone numbers through multi-provider waterfalls, and Clay’s own people search |
| Image, video and audio generation | Yes. 200 models from fal.ai | Not published |
| Your ad and analytics accounts | Yes. 650 tools on your own ad and analytics accounts, connected once per workspace | Partly. Pushes audiences to LinkedIn and Meta, on Growth and up |
| Actions in your own apps (mail, chat, CRM) | No. No mail, chat or CRM actions | Yes. CRM sync and write-back, email sequences and data warehouses (CRM on Growth and up) |

### How your agent connects

| | Agentik | Clay |
|---|---|---|
| Remote MCP server | Yes. One server, OAuth or API key | Yes. Clay MCP, which brings its data and workflows into reps’ AI tools |
| Setup for Claude and ChatGPT | Yes. Guides for Claude, ChatGPT, Claude Code, Cursor and Codex | Yes. Claude, ChatGPT, Codex, Copilot and Glean |
| REST API | Yes. REST API and OpenAPI | Partly. Clay API access on Enterprise; webhooks on Growth and up |
| Bring your own provider keys | No. Agentik holds the provider accounts | Yes. Your own API keys for data and AI on every plan, using no data credits |
| Open source | No. Hosted service | Not published |

### Control

| | Agentik | Clay |
|---|---|---|
| Price shown before each call | Yes. Each tool’s price, and the most a call can reserve | Partly. 80% of AI models cost a fixed number of credits; token-priced ones show an estimate per row |
| Spending caps | Yes. Hourly, daily, lifetime and per-tool caps per key | Partly. Workbook credit budgets on Enterprise; Ops can control enrichment spend |
| A record of every call | Yes. Price, latency and status of every call | Partly. A credit reporting dashboard on every plan |
| Team workspace | Yes. Invite teammates | Yes. Unlimited seats on every plan; SSO and roles on Enterprise |

## Where Clay is the better choice

- **Waterfall enrichment across many vendors.** Clay runs multi-provider waterfalls over data from 200+ vendors, validates emails and phone numbers across them, and charges nothing when an enrichment finds no result.
- **Lists in bulk, synced to your CRM.** Tables enrich lists in bulk and, on Growth and up, sync with your CRM and data warehouse; contacts go to sequences under write rules your Ops team sets. Agentik does not sync to CRMs.
- **Your own API keys.** You can bring your own API keys for data and AI on every plan; those runs use actions but no data credits. Agentik takes no keys.
- **Built for go-to-market teams.** Signals on job changes, company news and web intent, an email sequencer, ad audiences for LinkedIn and Meta, and unlimited seats on every plan.

## Where Agentik is different

- **Contacts per call, inside any agent.** Icypeas and Leadsforge find people and emails one call at a time, at the provider’s price, from the same balance as SEO, social and ad data, with no plan, actions or data credits. Top-ups carry 5.5%, minimum $0.80.
- **Your own ad and analytics accounts.** 650 tools read and change your ad accounts, Google Analytics and Search Console, connected once per workspace. Changes are previewed first and applied only when confirmed.
- **Ad research with an analysis of each ad.** Adspy’s 17 tools search Meta and Google ads and analyse each one, from the same balance as every other tool.
- **A price before every call.** Your agent reads each tool’s price and quotes the call before it runs. Most tools reserve a guaranteed maximum; tools billed at actual cost say so.
- **Jobs ready to run.** 101 playbooks each combine several providers for one job, with the prompt to paste and the most the example can cost.

## Using both

Some teams use both: Clay for bulk enrichment in tables synced to their CRM, and Agentik inside their agent for one-off lookups, SEO, social and ad data, and their own ad accounts. Clay MCP and Agentik’s MCP server can sit in the same client.

## Questions

### Is Agentik an alternative to Clay?

For contact lookups from an agent, one call at a time, yes: Icypeas and Leadsforge run per call from one prepaid balance, with no plan. For bulk enrichment with waterfalls across 200+ vendors, CRM sync and sequences, Clay covers what Agentik does not.

### How does Clay bill compared with Agentik?

Clay sells plans sized in actions and data credits. Free includes 500 actions and 100 data credits a month; Launch starts at $185 a month and Growth at $495, or $167 and $446 billed yearly. Agentik bills each call at the provider’s price from a prepaid balance, with 0% markup; top-ups carry 5.5%, minimum $0.80.

### Does Agentik sync with my CRM?

No. Agentik does not act in mail, chat or CRM apps and does not sync to CRMs. Clay syncs and enriches CRMs from its Growth plan.

### Can I bring my own provider keys?

In Clay, yes, on every plan, and those runs use no data credits. Agentik takes no keys. It holds the provider accounts for public data and AI models, and your ad accounts connect once per workspace.

## Sources and method

1. [Clay home page](https://www.clay.com/), read on 10 October 2026
2. [Clay pricing, with its plan comparison and FAQ](https://www.clay.com/pricing), read on 10 October 2026
3. [Clay MCP](https://www.clay.com/mcp), read on 10 October 2026

The Clay column states only what these pages say, in their words; a copy of each page as read is kept. Agentik's column comes from the catalog the site is built from and from the backend's billing terms. Names and logos belong to their owners.

Approved by Gaultier on 11 October 2026.

## Other comparisons

- [Agentik vs Composio](/compare/agentik-vs-composio.md): Actions in the apps you use, or paid data and media without accounts.
- [Agentik vs Apify](/compare/agentik-vs-apify.md): A marketplace of community scrapers on monthly plans, or curated data per call with no plan.

[All comparisons](/compare.md) · [Pricing](/pricing.md) · [Tool catalog](/tools.md)

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