# Track what your competitors changed this month. Prices, plans, messaging and traffic A competitor change tracker compares each rival’s key pages with their copies from a month ago and adds the news. With Agentik, your AI reads the pages today and their archived copies with Firecrawl and the Wayback Machine, searches the news with Serper, and estimates search traffic with DataForSEO. - For: Founders, product marketers and strategy teams - Providers: 4 (Firecrawl, Internet Archive, Serper and DataForSEO), 4 tools - Example (Three competitors, 9 pages read today and a month ago, 3 news searches, 3 traffic estimates): at most $0.20, computed from the live catalog - Updated: 2026-10-10 ## Each provider does one part No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance. - **Firecrawl** (1 tool, at most $0.05): Each page today and its archived copy, as text you can compare. - **Internet Archive** (1 tool, free): Each page as it was a month ago, from the Internet Archive. - **Serper** (1 tool, at most $0.03): The month’s news about each competitor. - **DataForSEO** (1 tool, at most $0.12): Each competitor’s estimated organic traffic. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: competitor change tracker. Track what changed at my competitors this month. First ask me for three competitors and the pages I care about (home, pricing, product by default). Read each page today with firecrawl/scrape, find its copy from a month ago with wayback/availability and read that too. Search their news with serper/news. Compare their estimated organic traffic with dataforseo/dataforseo-labs-google-domain-rank-overview. Finish with each competitor’s changes (prices, plans, messaging, features), their news, their traffic, and what we should do about it. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - Three competitors - The pages to watch ## What you get: a monthly competitor change report - Changes in prices, plans, messaging and features - Their news this month - Their search traffic - What to do about it ## How to track what competitors changed in Claude or ChatGPT Prices are the most each call can reserve for this example: Three competitors, 9 pages read today and a month ago, 3 news searches, 3 traffic estimates. ### 1. Read the pages today Firecrawl reads each competitor’s home, pricing and product pages today. - [Scrape a web page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl, 9 pages): at most $0.03 ### 2. Read last month’s copies The Wayback Machine finds each page as it was a month ago, and Firecrawl reads those copies. - [Wayback Machine snapshot lookup](/tools/wayback/availability.md) `wayback/availability` (Internet Archive, 9 pages): free - [Scrape a web page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl, 9 archived copies): at most $0.03 ### 3. Read their news and traffic Serper searches each competitor’s news, and DataForSEO estimates their organic search traffic. - [Google News search](/tools/serper/news.md) `serper/news` (Serper, 3 competitors): at most $0.03 - [Google domain rank overview](/tools/dataforseo/dataforseo-labs-google-domain-rank-overview.md) `dataforseo/dataforseo-labs-google-domain-rank-overview` (DataForSEO, 3 domains): at most $0.12 ### 4. Write the change report Your AI writes each competitor’s changes, their news, their traffic and what you should do about it. Example total: at most $0.20. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - What did my three competitors change on their pricing pages this month? - Did any competitor change its messaging since last month? - Which competitor is gaining search traffic? - Write my monthly competitor update from their sites and the news. ## Why through Agentik - Pages, archives, news and traffic come from Firecrawl, the Internet Archive, Serper and DataForSEO through one connection. - The archive is free; the traffic estimates are most of the price. ## Good to know - The archive keeps pages it crawled; if last month’s copy is missing, your agent takes the nearest one and says so. - Traffic is an estimate for comparing competitors, not their analytics. ## When to use something else For alerts the minute a page changes, use a website change monitoring service. This playbook gives a monthly read with context. ## Competitor change tracker: questions ### What if last month’s copy is missing? Your agent takes the nearest archived copy and says which date it compares. ### Is the traffic exact? No. It is an estimate for comparing competitors, not their analytics. ### What does the example cost? At most $0.20, reserved before each call and settled at the measured usage. ## Keep going - [SEO competitor analysis](/seo-competitor-analysis.md): Your real Google competitors, the keywords and links you’re missing, their best pages, and what they changed on them. - [Competitor hiring intel](/competitor-hiring-intel.md): What competitors hire for this month, the skills and tools in their job posts, how their teams are split by department, and what their careers pages promise. - [Market research](/market-research.md): The companies in the space, their pricing pages, Google search demand for the category, and what buyers say on Hacker News and X. - [Company data tools for your agent](/tools/company.md) - [Scraping tools for your agent](/tools/scraping.md) - [News tools for your agent](/tools/news.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/competitor-tracker) · [Agent index](/llms.txt)