# Find the creators and podcasts your competitors sponsor. From the sponsor reads themselves Sponsorship research shows which creators and shows already carry ads for brands like yours, so you start from proven placements. With Agentik, your AI finds popular videos, their sponsors and podcast details through ScrapeCreators, searches podcast transcripts for sponsor reads through Exa, and reads media kits with Firecrawl. - For: Brand and growth marketers buying creator or podcast sponsorships - Providers: 3 (ScrapeCreators, Exa and Firecrawl), 5 tools - Example (3 YouTube searches, sponsors read on 20 videos, one podcast transcript search, 5 shows and 5 media kits read): at most $1.07, computed from the live catalog - Updated: 2026-10-10 ## Each provider does one part No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance. - **ScrapeCreators** (3 tools, at most $0.06): Popular videos in your category, the sponsors detected in each, and podcast show details from Spotify. - **Exa** (1 tool, at most $1.00): Podcast transcripts searched through Particle for sponsor reads that name your competitors. - **Firecrawl** (1 tool, at most $0.02): Creators’ media kits and sponsorship pages. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: creator sponsorship research. Find the creators and podcasts my competitors sponsor. First ask me for my category and three competitors. Search popular YouTube videos in my category with scrapecreators/get-v1-youtube-search and read who sponsors the top 20 with scrapecreators/get-v1-youtube-video-sponsors. Search podcast transcripts for my competitors’ sponsor reads with exa/particle. Read the five most relevant shows with scrapecreators/get-v1-spotify-podcast. Read their media kits or sponsor pages with firecrawl/scrape. Finish with a table (creator or show, sponsor seen, date, audience signals, contact page) and the five I should approach first. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - Your category - Three competitors ## What you get: a sponsorship shortlist with contact pages - Videos and podcasts that already carry a competitor’s sponsorship - Dates and placements of each read - Audience signals and contact pages - A shortlist of five to approach ## How to research the creators your competitors sponsor in Claude or ChatGPT Prices are the most each call can reserve for this example: 3 YouTube searches, sponsors read on 20 videos, one podcast transcript search, 5 shows and 5 media kits read. ### 1. Find popular videos in your category ScrapeCreators searches YouTube for the most popular videos in your category this year. - [YouTube search](/tools/scrapecreators/get-v1-youtube-search.md) `scrapecreators/get-v1-youtube-search` (ScrapeCreators, 3 searches): at most $0.0056 ### 2. Read who sponsors them For the top twenty videos, ScrapeCreators reads the sponsors named in each video’s transcript and description. - [YouTube video sponsors](/tools/scrapecreators/get-v1-youtube-video-sponsors.md) `scrapecreators/get-v1-youtube-video-sponsors` (ScrapeCreators, 20 videos): at most $0.04 ### 3. Search podcast sponsor reads Particle, through Exa, searches transcribed podcasts for sponsor messages that name your competitors. - [Particle podcast transcript search](/tools/exa/particle.md) `exa/particle` (Exa, 1 transcript search): at most $1.00 ### 4. Read the shows Spotify details for the five most relevant shows give their description, episodes and publisher. - [Spotify podcast](/tools/scrapecreators/get-v1-spotify-podcast.md) `scrapecreators/get-v1-spotify-podcast` (ScrapeCreators, 5 shows): at most $0.0094 ### 5. Read media kits Firecrawl reads the creators’ media kits and sponsorship pages. - [Scrape a web page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl, 5 pages): at most $0.02 ### 6. Rank the shortlist Your AI ranks the shortlist by fit and recency and names the five to approach first. Example total: at most $1.07. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - Which YouTubers did my competitors sponsor this year? - Find podcasts where Competitor A ran a sponsor read in the last six months. - Build a shortlist of five shows to sponsor next quarter, with their contact pages. - Which creators in home fitness work with brands like ours? ## Why through Agentik - YouTube and Spotify data, podcast transcripts and media kits come from ScrapeCreators, Exa and Firecrawl through one connection. - The podcast transcript search is the largest share of the price; YouTube lookups cost a fraction of a cent. ## Good to know - Sponsor detection reads the video’s transcript and description; a sponsor that is only shown on screen can be missed. - Particle covers the podcasts it has transcribed, not every show. ## When to use something else To book and pay creators at scale with contracts and tracking, an influencer marketplace fits better. This playbook finds who already works with your competitors. ## Creator sponsorship research: questions ### Does it show what a sponsorship costs? Only when a creator publishes rates in a media kit. Otherwise the shortlist gives the contact page to ask. ### How is a sponsor detected? From the video’s transcript and description. A sponsor shown only on screen can be missed. ### What does the example cost? At most $1.07, mostly the podcast transcript search. ## Keep going - [Influencer shortlist](/influencer-shortlist.md): TikTok creators in your niche with the countries their audience lives in, a fake-view check on their videos, their other channels and any press about them. - [Podcast guest pitch](/podcast-guest-pitch.md): Podcasts that discussed your topic in the last year, how often they publish and whether they take guests, with the hosts’ emails and a pitch for each. - [Competitor ad research](/competitor-ad-research.md): Their longest-running Meta and Google ads, why they work, where they send people, and how those offers changed. - [Advertising tools for your agent](/tools/advertising.md) - [Social tools for your agent](/tools/social.md) - [Research tools for your agent](/tools/research.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/creator-sponsorship-research) · [Agent index](/llms.txt)