# Triage a brand crisis in the first hour. How far it spread and what to answer

Crisis triage measures how far a story has spread and what people believe, before you answer. With Agentik, your AI reads posts on X through the X API, Threads through TikHub, TikTok and Reddit through ScrapeCreators, and the news with Serper.

- For: PR, social and executive teams facing a sudden issue
- Providers: 4 (X, TikHub, ScrapeCreators and Serper), 5 tools
- Example (100 X posts, one Threads search, one TikTok search, one Reddit search, one news search): at most $1.52, computed from the live catalog
- Updated: 2026-10-10

## Each provider does one part

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance.

- **X** (1 tool, at most $1.50): The latest posts about the issue on X, with their reach.
- **TikHub** (1 tool, at most $0.002): Recent Threads posts about it.
- **ScrapeCreators** (2 tools, at most $0.0038): TikToks and Reddit threads about it.
- **Serper** (1 tool, at most $0.01): News coverage so far.

## Give this to your agent

```text
Use my connected Agentik MCP server for this job: crisis triage.

Triage a possible crisis about my brand. First ask me for my brand, the issue in one line and when it started.

Read the latest posts on X with x/search-recent, Threads with tikhub/threads-web-search-recent, TikTok with scrapecreators/get-v1-tiktok-search-keyword and Reddit with scrapecreators/get-v1-reddit-search. Search the news with serper/news.

Finish with how far it has spread on each platform, the accounts and outlets driving it, what people claim and feel, what is true or false as far as you can tell, and a recommended first response with its timing.

Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.
```

## You provide

- Your brand
- The issue in one line
- When it started

## What you get: a first-hour crisis picture with a response

- How far it spread on each platform
- Who drives the conversation
- What people claim and feel
- A first response and when to send it

## How to triage a brand crisis in Claude or ChatGPT

Prices are the most each call can reserve for this example: 100 X posts, one Threads search, one TikTok search, one Reddit search, one news search.

### 1. Read X and Threads

The X API returns the latest posts about the issue with their reach, and TikHub the recent Threads posts.

- [X recent search](/tools/x/search-recent.md) `x/search-recent` (X, 100 posts): at most $1.50
- [Threads recent content search](/tools/tikhub/threads-web-search-recent.md) `tikhub/threads-web-search-recent` (TikHub, 1 search): at most $0.002

### 2. Read TikTok and Reddit

ScrapeCreators returns the latest TikToks and Reddit threads about it.

- [TikTok search by keyword](/tools/scrapecreators/get-v1-tiktok-search-keyword.md) `scrapecreators/get-v1-tiktok-search-keyword` (ScrapeCreators, 1 search): at most $0.0019
- [Reddit search](/tools/scrapecreators/get-v1-reddit-search.md) `scrapecreators/get-v1-reddit-search` (ScrapeCreators, 1 search): at most $0.0019

### 3. Read the news

Serper shows whether the news has picked it up.

- [Google News search](/tools/serper/news.md) `serper/news` (Serper, 1 search): at most $0.01

### 4. Recommend a first response

Your AI writes how far it spread, who drives it, what people claim and a first response with its timing.

Example total: at most $1.52. Each call is billed for measured usage; unused reservations are released.

## Ask it your way

- Is this complaint about our app spreading, and where?
- Who is driving the conversation about our recall?
- What are people claiming about us, and what is true?
- Draft our first response and tell me when to post it.

## Why through Agentik

- X, Threads, TikTok, Reddit and news come from four providers through one connection.
- X posts are most of the price; rerun it every hour while the story moves.

## Good to know

- Rerun it every hour while the story moves; each run shows the change.
- Your AI separates verified facts from claims it cannot check.

## When to use something else

For round-the-clock crisis monitoring and a war room, use a media monitoring service and crisis counsel. This playbook gives the first-hour picture.

## Crisis triage: questions

### Can it replace a crisis team?

No. It gives the first-hour picture so your team decides faster.

### Does it check facts?

It separates verified facts from claims it cannot check, and says which is which.

### What does the example cost?

At most $1.52, reserved before each call and settled at the measured usage.

## Keep going

- [Social listening](/social-listening.md): Posts on X, Hacker News threads, YouTube comments and news coverage, read together and sorted into themes.
- [Online reputation audit](/reputation-audit.md): What Google shows when people search your brand, your Trustpilot reviews, the news, Reddit threads and the web pages that mention you, in one audit.
- [Verify a viral photo](/verify-viral-media.md): A viral image traced to its earliest copies by reverse image search and X’s full archive, its old pages in the Internet Archive, and the weather on the claimed day and place.
- [Social tools for your agent](/tools/social.md)
- [News tools for your agent](/tools/news.md)

[All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md)

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