# Build a social brief from real posts. Make every proposed angle traceable Read observed organic posts and relevant public ads before proposing creative directions. The brief connects each idea to its evidence and keeps unverified product claims out. - For: Brand, social and creative teams - Providers: 1 (Adspy.sh), 6 tools - Example (One brand lookup, 20 organic posts, one post with tags, five public ads and one stored ad analysis. Product facts are supplied by the user): at most $0.06, computed from the live catalog - Updated: 2026-10-24 ## One provider, the complete research job Adspy supplies this job's observations and research tools through one Agentik connection and one prepaid balance. - **Adspy.sh** (6 tools, at most $0.06): Observed public posts, reports and the source evidence for this research task. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: social creative brief. Build a creative brief for my product on one target platform. Ask for product facts, audience and constraints instead of inventing them. Read up to 20 collected posts with engagement ordering limited to that platform, open one useful post with tags, then read five relevant public ads and one stored ad analysis. Cite the observed example behind each hook, format and proposed test. Distinguish a video reading from a cover or linked-ad analysis. Prepare the written brief; do not publish content, promise performance or generate assets unless I separately ask. Use these Agentik tools for the written steps: adspy/get-context, adspy/search-brands, adspy/list-social-posts, adspy/get-social-posts, adspy/search-creatives, adspy/get-creative-analysis. Reuse identifiers from actual earlier results, never the illustrative page inputs. When collection is needed, quote it separately and wait for my approval. Use the account-collection playbook. Do not invent a handle, move an account attached to another brand, or treat a waiting job as failed. Keep platform, period, observation dates, coverage, sample size, denominator, uncertainty and source links. Preserve the provider's no_clear_gap and insufficient-data conclusions. Do not infer spend, reach, conversions, ROAS or causal performance from public posts. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - Brand, product and audience - One target platform - Product facts, constraints and the intended deliverable ## Before this job - The brand's account is already collected, or the account-collection playbook is completed first. - Brand reports require the actual brand key and its account association; an account ID alone is not a brand key. ## What you get: a creative brief with cited hooks, formats and test ideas - A brief with objective, audience and factual constraints - Hooks and formats cited to observed posts - Relevant public-ad examples and their stored analysis - Test ideas with assumptions clearly identified ## How to write a social creative brief from observed posts in Claude or ChatGPT Prices are the most each call can reserve for this example: One brand lookup, 20 organic posts, one post with tags, five public ads and one stored ad analysis. Product facts are supplied by the user. ### 1. Check the brand and available data Read the current coverage, resolve the brand and keep accounts known only through organic posts. Use the returned brand key and the platforms actually collected. - [Adspy.sh ad and organic coverage](/tools/adspy/get-context.md) `adspy/get-context` (Adspy.sh): free - [Find brands in Adspy.sh](/tools/adspy/search-brands.md) `adspy/search-brands` (Adspy.sh): at most $0.001 ### 2. Read organic creative evidence Keep engagement ordering within one platform and inspect one actual returned post with its analysis provenance. - [Adspy.sh organic brand posts](/tools/adspy/list-social-posts.md) `adspy/list-social-posts` (Adspy.sh): at most $0.04 - [Adspy.sh organic post details and AI tags](/tools/adspy/get-social-posts.md) `adspy/get-social-posts` (Adspy.sh): at most $0.002 ### 3. Read relevant public-ad examples Use a short distinctive search phrase and bounded results. Explain relevance to the brief without assuming observed ad duration proves performance. - [Search ad creatives on Meta and Google](/tools/adspy/search-creatives.md) `adspy/search-creatives` (Adspy.sh): at most $0.01 - [Adspy.sh AI analysis of ad creatives](/tools/adspy/get-creative-analysis.md) `adspy/get-creative-analysis` (Adspy.sh): at most $0.002 ### 4. Write the sourced brief Separate product facts, observed patterns and proposed tests. Every central recommendation points to its supporting record. Example total: at most $0.06. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - Keep the research to one platform and show the evidence behind each conclusion. - Explain what the available sample cannot establish. ## Why through Agentik - Use one Agentik connection and the existing prepaid balance. - Read the report and the posts behind it in the same conversation. - Inspect the tools, approve the quote and see the amount actually charged. ## Good to know - These are observed public posts. Missing counts stay unknown; rounded counts and incomplete history stay labelled. - TikTok and YouTube engagement is per view; Instagram engagement is per follower. Keep those bases separate. - Suspected paid-reach posts are shown separately and excluded from the organic figures as the provider reports them. - Post tags may come from video, a cover and caption, or a linked ad. Keep that provenance and do not invent a missing transcript. ## When to use something else For private reach, conversions or paid account performance, use your connected account's reporting tools. Public posts provide a different and incomplete set of observations. ## Social creative brief: questions ### What does the example cost? At most $0.06 for the example described. New account collection and any larger volume are quoted separately. You pay the settled usage; repeated or included items can cost less. ### Are AI tags billed separately? No. Available post tags are included with the post. A missing analysis stays missing, and a cover-based analysis is identified as such. ### Can the result prove business performance? No. Public engagement, posting activity and creative reuse are observed signals. They do not establish spend, conversions, profitability or causal lift. ## Keep going - [Organic breakout analysis](/organic-breakout-analysis.md): The posts far above a brand account’s usual views, their observed creative traits, and suspected paid reach kept separate. - [Organic posts reused as ads](/organic-posts-run-as-ads.md): Organic posts beside the Meta or Google ads that reused them, with match evidence, timing and the public counts observed before the ad. - [Instagram Reels creative plan](/instagram-reels-creative-plan.md): A Reels plan grounded in the brand’s observed posts and product claims, with storyboard images generated for the proposed scenes. - [Product photo ads](/product-photo-ads.md): Your product page for the copy, your category’s longest-running ads as the brief, then new scenes, headlines and a clip. - [Social tools for your agent](/tools/social.md) - [Advertising tools for your agent](/tools/advertising.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/evidence-based-social-brief) · [Agent index](/llms.txt)