# Plan a Google Ads search campaign before you spend. Keywords, bids, forecast and ads, in one plan A Google Ads campaign plan decides which searches to buy, at which bid, with which ads and pages, before any money is spent. With Agentik, your AI gets keyword ideas, volumes, costs per click and a forecast from DataForSEO, reads competitors’ Google and YouTube ads with Adspy.sh, and matches each ad group to a page read with Firecrawl. - For: Founders, marketers and agencies starting search ads - Providers: 3 (DataForSEO, Adspy.sh and Firecrawl), 5 tools - Example (Two sites in the United States, 200 keywords sized, 50 forecast at a $2.50 phrase-match bid, 20 competitor ads, 2 landing pages read): at most $0.85, computed from the live catalog - Updated: 2026-10-10 ## Each provider does one part No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance. - **DataForSEO** (3 tools, at most $0.80): Keyword ideas from both sites, Google Ads volume and cost per click, and a traffic forecast at your bid. - **Adspy.sh** (1 tool, at most $0.04): Competitors’ longest-running Google and YouTube ads, with their copy. - **Firecrawl** (1 tool, at most $0.005): Your landing pages, so each ad group points to the page that answers it. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: google ads campaign plan. Plan a Google Ads search campaign. First ask me for my site, one competitor’s site, my country, my monthly budget and my target cost per lead. Get keyword ideas for both sites with dataforseo/google-ads-keywords-for-site. Size the best 200 with dataforseo/google-ads-search-volume. Forecast clicks and cost for the best 50 at my bid with dataforseo/google-ads-ad-traffic. Read competitors’ longest-running Google and YouTube ads with adspy/search-creatives. Read my two landing pages with firecrawl/scrape. Finish with campaigns and ad groups, keywords with match types, negatives, three responsive search ads per group, and the expected clicks and cost at my budget. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - Your site and one competitor’s - Country - Monthly budget and target cost per lead ## What you get: a campaign plan with forecast and ads - Campaigns and ad groups with keywords and match types - A negative keyword list - Three responsive search ads per ad group - Expected clicks and cost at your budget ## How to plan a Google Ads search campaign in Claude or ChatGPT Prices are the most each call can reserve for this example: Two sites in the United States, 200 keywords sized, 50 forecast at a $2.50 phrase-match bid, 20 competitor ads, 2 landing pages read. ### 1. Collect keyword ideas Google Ads keyword ideas come from your site and a competitor’s, as Google’s own planner sees them. - [Google Ads keyword ideas for a site](/tools/dataforseo/google-ads-keywords-for-site.md) `dataforseo/google-ads-keywords-for-site` (DataForSEO, 2 sites): at most $0.40 ### 2. Size them One call returns monthly volume, cost per click and competition for up to a thousand keywords. - [Google Ads keyword search volume](/tools/dataforseo/google-ads-search-volume.md) `dataforseo/google-ads-search-volume` (DataForSEO, 200 keywords): at most $0.20 ### 3. Forecast traffic at your bid The forecast estimates impressions, clicks and cost for the best fifty keywords at your bid and match type. - [Google Ads traffic forecast for keywords](/tools/dataforseo/google-ads-ad-traffic.md) `dataforseo/google-ads-ad-traffic` (DataForSEO, 50 keywords): at most $0.20 ### 4. Read competitors’ search and YouTube ads Adspy.sh shows competitors’ longest-running Google and YouTube ads, with their copy and the angles that last. - [Search ad creatives on Meta, Google and TikTok](/tools/adspy/search-creatives.md) `adspy/search-creatives` (Adspy.sh, 20 ads): at most $0.04 ### 5. Match ads to landing pages Firecrawl reads your landing pages, so each ad group points to the page that answers its searches. - [Scrape a web page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl, 2 pages): at most $0.005 ### 6. Build the campaign plan Your AI writes the campaigns, ad groups, match types, negatives and three responsive search ads per group, with the expected clicks and cost. Example total: at most $0.85. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - Plan a Google Ads campaign for my project tracker with a budget of 1,500 dollars a month. - Which keywords should I bid on first, and how many clicks would I get at a 2 dollar bid? - What do my competitors say in their Google search ads? - Write responsive search ads for each ad group, matched to my landing pages. ## Why through Agentik - Keyword data, forecasts, competitors’ ads and landing pages come from DataForSEO, Adspy.sh and Firecrawl through one connection. - Each Google Ads data call costs at most twenty cents, whatever the number of keywords up to a thousand. ## Good to know - Forecasts are Google Ads estimates for the next month and move with bids and competition. - Adspy shows ads it observed publicly; it never guesses spend or results. ## When to use something else To launch and optimise the campaign, connect Google Ads and use the wasted ad spend playbook after two weeks. This one plans it before you spend. ## Google Ads campaign plan: questions ### Does it create the campaign in my account? No. It writes the plan. With Google Ads connected, your agent can build it paused once you approve, and the wasted ad spend playbook reviews it after launch. ### How reliable is the forecast? It is Google Ads’ own estimate for the next month and moves with bids, budgets and competition. ### What does the example cost? At most $0.85. The Google Ads data calls are most of it. ## Keep going - [Wasted ad spend audit](/wasted-ad-spend.md): The search terms that spend without converting, keywords with weak quality, the intent behind each term and what visitors do on your site, turned into negatives and pauses. - [Competitor ad research](/competitor-ad-research.md): Their longest-running Meta and Google ads, why they work, where they send people, and how those offers changed. - [Keyword research](/keyword-research.md): Seed terms in, a ranked keyword list out, with what page one covers and how people ask in forums. - [Advertising tools for your agent](/tools/advertising.md) - [SEO tools for your agent](/tools/seo.md) - [Scraping tools for your agent](/tools/scraping.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/google-ads-campaign-plan) · [Agent index](/llms.txt)