# Map a market before you enter it. Players, prices, demand and complaints

Market research maps who sells what, at what price, how much demand exists and where buyers are unhappy. With Agentik, your AI finds the companies with Exa, reads their pricing pages with Firecrawl, measures search demand and trends with DataForSEO, and hears buyers on Hacker News and X.

- For: Founders, product marketers and analysts
- Providers: 5 (Exa, Firecrawl, DataForSEO, Hacker News and X), 7 tools
- Example (One market in the United States, 25 companies found, 10 pricing pages read, 50 keywords measured, 5 trend terms, 50 Hacker News comments and 50 posts on X): at most $0.43, computed from the live catalog
- Updated: 2026-10-07

## Each provider does one part

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance.

- **Exa** (1 tool, at most $0.03): The companies in the space, found by what they do rather than by keywords.
- **Firecrawl** (1 tool, at most $0.05): Each company’s pricing and product pages, as text.
- **DataForSEO** (2 tools, at most $0.11): Monthly Google searches for the category, and five years of Google Trends.
- **Hacker News** (1 tool, free): Threads where buyers compare tools and complain.
- **X** (1 tool, at most $0.25): This week’s posts from buyers about the category.

## Give this to your agent

```text
Use my connected Agentik MCP server for this job: market research.

Map a market for me. First ask me for the market in a sentence, my country and any companies I already know.

Find the companies with exa/search. Read the pricing pages of the ten closest with firecrawl/scrape; if a page hides prices behind a toggle or a form, use browser-use/run-task. Measure demand for the category’s keywords with dataforseo/google-ads-search-volume and five years of interest with dataforseo/google-trends. Read what buyers say with hackernews/search and x/search-recent.

Finish with a market map (company, positioning, entry price, plans), demand and trend, the main complaints, and three gaps worth taking.

Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.
```

## You provide

- The market, in a sentence
- Your country
- Companies you already know (optional)

## What you get: a market map with prices and demand

- 25 companies in the space, with what they do
- A pricing table: plans, entry price, what each includes
- Search demand for the category and its trend over five years
- What buyers praise and complain about, and the gaps worth taking

## How to map a market in Claude or ChatGPT

Prices are the most each call can reserve for this example: One market in the United States, 25 companies found, 10 pricing pages read, 50 keywords measured, 5 trend terms, 50 Hacker News comments and 50 posts on X.

### 1. Find the players

Exa searches by meaning, so it finds companies that describe themselves differently.

- [Web search](/tools/exa/search.md) `exa/search` (Exa, 25 companies): at most $0.03

### 2. Read their pricing

Firecrawl reads the pricing pages. When a page needs clicks, such as a monthly or yearly toggle, a browser agent reads it instead.

- [Scrape a page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl, 10 pages): at most $0.05
- [Autonomous browser task](/tools/browser-use/run-task.md) `browser-use/run-task` (Browser Use, 2 pages, optional): at most $0.50

### 3. Measure demand

Google Ads volumes for 50 category keywords, and Google Trends over five years.

- [Keyword search volume](/tools/dataforseo/google-ads-search-volume.md) `dataforseo/google-ads-search-volume` (DataForSEO, 50 keywords): at most $0.09
- [Google Trends](/tools/dataforseo/google-trends.md) `dataforseo/google-trends` (DataForSEO, 5 terms, 5 years): at most $0.02

### 4. Hear the buyers

Hacker News comments and this week’s posts on X about the category.

- [Hacker News search](/tools/hackernews/search.md) `hackernews/search` (Hacker News, 50 comments): free
- [Recent search](/tools/x/search-recent.md) `x/search-recent` (X, 50 posts): at most $0.25

### 5. Write the market map

Your AI builds the map, compares the offers and names the gaps, with a source for each claim.

Example total: at most $0.43. Each call is billed for measured usage; unused reservations are released.

## Ask it your way

- Map the European e-bike subscription market: players, prices and demand.
- Which AI meeting note takers sell to sales teams, and at what price?
- Is search demand for home batteries growing in Germany?
- What do buyers complain about in current invoicing tools?

## Why through Agentik

- Company search, page reading, search demand and buyer opinion come from five providers through one connection.
- Hacker News is free; your agent quotes the rest, and any browser task, before running.

## Good to know

- Pricing pages change often: the map is dated with the day it was read.
- Search volume measures demand from search only; markets sold through other channels can be larger.

## When to use something else

For audited market sizes and forecasts, buy an analyst report; Agentik maps the market from public sources, with links.

## Market research: questions

### Can it size the market?

It gives demand signals with sources: searches, trends and the companies serving them. A market size in dollars needs published estimates, which your agent cites when it finds them.

### Couldn’t I just use one research tool?

No single provider finds companies, reads pages, measures search demand and reads buyers’ posts. Through Agentik your AI uses five from one connection; the example costs at most $0.43.

### What does the example cost?

At most $0.43, without browser tasks: they are quoted only when a pricing page needs one.

## Keep going

- [Amazon product research](/amazon-product-research.md): Amazon search demand, the listings that win and their sellers, seasonality, who advertises, and what buyers complain about.
- [Social listening](/social-listening.md): Posts on X, Hacker News threads, YouTube comments and news coverage, read together and sorted into themes.
- [Account research](/account-research.md): Their site, latest news, official filings and the profiles of the people you’ll meet, in a one-page brief with sources.
- [Research tools for your agent](/tools/research.md)
- [Scraping tools for your agent](/tools/scraping.md)
- [SEO tools for your agent](/tools/seo.md)

[All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md)

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