# Size a market with every assumption on the table. TAM, SAM and SOM you can defend Market sizing estimates how big an opportunity is from the bottom up and the top down, with each input sourced. With Agentik, your AI counts companies with Icypeas and buyers with Leadsforge, reads the economy from the World Bank, sizes search demand with DataForSEO and finds price points in reports with Exa. - For: Founders, investors and strategy teams - Providers: 5 (Icypeas, Leadsforge, World Bank, DataForSEO and Exa), 5 tools - Example (One market in France, 3 free company counts, one free people count, 2 World Bank indicators, 50 keywords sized, one report search): at most $0.26, computed from the live catalog - Updated: 2026-10-10 ## Each provider does one part No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance. - **Icypeas** (1 tool, free): The number of target companies, counted for free. - **Leadsforge** (1 tool, free): The number of buyers holding the title, counted for free. - **World Bank** (1 tool, free): Population and GDP for the country. - **DataForSEO** (1 tool, at most $0.20): Monthly Google searches for the solution. - **Exa** (1 tool, at most $0.06): Market reports with typical prices and adoption rates. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: market sizing. Size a market. First ask me for the product, the country, the target companies and the buyer’s title. Count target companies with icypeas/count-companies and buyers with leadsforge/count-people. Read population and GDP with world-bank/indicator. Size search demand for the solution with dataforseo/google-ads-search-volume. Find typical prices in market reports with exa/search. Finish with TAM, SAM and SOM, each with its formula, inputs and sources, a bottom-up and a top-down estimate, and the assumptions that move the result most. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - Your product - Country - Target companies and buyer title ## What you get: a TAM, SAM and SOM with sources - TAM, SAM and SOM with formulas - Bottom-up and top-down estimates - Every input with its source - The assumptions that matter most ## How to size a market in Claude or ChatGPT Prices are the most each call can reserve for this example: One market in France, 3 free company counts, one free people count, 2 World Bank indicators, 50 keywords sized, one report search. ### 1. Count companies and buyers Icypeas counts target companies for free, and Leadsforge counts the buyers who hold the title. - [Icypeas company count](/tools/icypeas/count-companies.md) `icypeas/count-companies` (Icypeas, 3 segments): free - [Leadsforge people count](/tools/leadsforge/count-people.md) `leadsforge/count-people` (Leadsforge, 1 count): free ### 2. Read the economy The World Bank returns the country’s population and GDP. - [World Bank indicator](/tools/world-bank/indicator.md) `world-bank/indicator` (World Bank, 2 indicators): free ### 3. Size search demand DataForSEO sizes monthly Google searches for the solution. - [Google Ads keyword search volume](/tools/dataforseo/google-ads-search-volume.md) `dataforseo/google-ads-search-volume` (DataForSEO, 50 keywords): at most $0.20 ### 4. Find price points Exa finds market reports with typical prices and adoption rates. - [Exa web search](/tools/exa/search.md) `exa/search` (Exa, 10 reports): at most $0.06 ### 5. Build the sizing Your AI builds TAM, SAM and SOM with each formula, a bottom-up and a top-down estimate, and the assumptions that matter most. Example total: at most $0.26. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - How big is the market for restaurant software in France? - Give me a bottom-up TAM for my HR tool in Germany. - How many companies and buyers match my target in the UK? - Which assumption moves my market size the most? ## Why through Agentik - Company and people counts, economic data, search demand and reports come from five providers through one connection. - Counts and World Bank data are free; the search volume call is most of the price. ## Good to know - Company and people counts come from B2B databases and undercount very small businesses. - Every estimate shows its formula, so you can change one assumption and see the effect. ## When to use something else For a market report you can cite to investors, buy one from a research firm. This playbook builds a transparent estimate you can defend line by line. ## Market sizing: questions ### How accurate are the counts? They come from B2B databases and undercount very small businesses, which the sizing says. ### Can I change an assumption? Yes. Every estimate shows its formula, so you can change one input and see the effect. ### What does the example cost? At most $0.26, reserved before each call and settled at the measured usage. ## Keep going - [Market research](/market-research.md): The companies in the space, their pricing pages, Google search demand for the category, and what buyers say on Hacker News and X. - [Country entry brief](/country-entry.md): A country’s economy and internet use, local demand for your category on Google, search volume for local-language keywords, the exchange rate, and the news on regulation and competitors. - [Investor target list](/investor-list.md): Funds that led rounds in your space recently, their thesis read on their own sites, the partners to contact and their emails. - [Research tools for your agent](/tools/research.md) - [B2B data and enrichment tools for your agent](/tools/enrichment.md) - [Finance tools for your agent](/tools/finance.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/market-sizing) · [Agent index](/llms.txt)