# Explain last month’s results with what happened outside. Demand, competitors’ ads and the news

A monthly business review compares the month with the one before across channels, then separates what the market did from what you did. With Agentik, your AI runs the review across your connected accounts through Get MCP Ads, checks category demand with DataForSEO, compares competitors’ ads with Adspy.sh and reads the month’s news with Serper.

- For: Founders, marketing leads and agencies
- Providers: 4 (Get MCP Ads, DataForSEO, Adspy.sh and Serper), 6 tools
- Example (One client’s accounts for September against August, the business review, Google Trends for 5 terms, 3 competitors compared, 2 news searches): at most $0.49, computed from the live catalog
- Updated: 2026-10-10

## Each provider does one part

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance.

- **Get MCP Ads** (3 tools, at most $0.08): A business review across your ad accounts, GA4 and Search Console, month against month.
- **DataForSEO** (1 tool, at most $0.04): Google Trends for your category, to see if demand itself moved.
- **Adspy.sh** (1 tool, at most $0.36): Your competitors’ ad activity over the month, side by side.
- **Serper** (1 tool, at most $0.02): Industry news from the month.

## Give this to your agent

```text
Use my connected Agentik MCP server for this job: monthly business review.

Write my monthly business review with market context. First list my business clients with getmcpads/list-business-clients and ask me which one and which month.

Start the review with getmcpads/create-business-review and load each source with getmcpads/continue-business-review. Check category demand for the same months with dataforseo/google-trends. Compare my three main competitors’ ad activity with adspy/compare-brands. Search the month’s industry news with serper/news.

Finish with what changed, which changes come from the market and which from us, and three decisions for next month.

Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.
```

## You provide

- Your connected accounts, grouped as a client
- The month
- Three competitors and five category terms

## What you get: a monthly review with three decisions

- Month against month across channels
- How much of the change came from demand
- What competitors did in ads
- Three decisions for next month

## How to write a monthly business review with market context in Claude or ChatGPT

Prices are the most each call can reserve for this example: One client’s accounts for September against August, the business review, Google Trends for 5 terms, 3 competitors compared, 2 news searches.

### 1. Pick the client

Get MCP Ads lists your business clients, and you pick the client and the month.

- [Get MCP Ads business clients](/tools/getmcpads/list-business-clients.md) `getmcpads/list-business-clients` (Get MCP Ads, your clients): free

### 2. Run the business review

The business review compares the month with the one before, source by source, across your ad accounts, GA4 and Search Console.

- [Create a Get MCP Ads business review](/tools/getmcpads/create-business-review.md) `getmcpads/create-business-review` (Get MCP Ads, 1 review): at most $0.05
- [Continue a Get MCP Ads business review](/tools/getmcpads/continue-business-review.md) `getmcpads/continue-business-review` (Get MCP Ads, 5 sources): at most $0.03

### 3. Check category demand

Google Trends shows whether demand for your category moved in the same months.

- [Google Trends interest over time and by region](/tools/dataforseo/google-trends.md) `dataforseo/google-trends` (DataForSEO, 5 terms): at most $0.04

### 4. Compare competitors’ ads

Adspy.sh compares your three main competitors’ ad activity over the month.

- [Compare brands' creative strategies](/tools/adspy/compare-brands.md) `adspy/compare-brands` (Adspy.sh, 3 brands, 30 days): at most $0.36

### 5. Read the month’s news

Serper returns the month’s industry news.

- [Google News search](/tools/serper/news.md) `serper/news` (Serper, 2 searches): at most $0.02

### 6. Write the review

Your AI writes what changed, what came from the market and what came from you, and three decisions for next month.

Example total: at most $0.49. Each call is billed for measured usage; unused reservations are released.

## Ask it your way

- Write my September review and tell me what came from the market.
- Did demand for our category drop, or did we lose share?
- What did our competitors change in their ads last month?
- Give me three decisions for next month from this review.

## Why through Agentik

- Your accounts, Google Trends, competitors’ ads and the news come from four providers through one connection.
- The competitor comparison is most of the price; the review costs five cents to start and half a cent per source.

## Good to know

- Trends show relative interest, not volumes; your AI compares shapes, not levels.
- Competitor ad activity counts observed ads, never their spend.

## When to use something else

For board-ready financial reporting, use your finance tools. This playbook explains marketing performance with its market context.

## Monthly business review: questions

### Which accounts can a review include?

Meta, TikTok, Google Ads, Pinterest, GA4 and Search Console accounts grouped under one business client.

### Does it guess competitors’ spend?

No. Adspy.sh counts the ads it observes, never their spend.

### What does the example cost?

At most $0.49, reserved before each call and settled at the measured usage.

## Keep going

- [Weekly marketing report](/weekly-marketing-report.md): Last week against the week before from your own GA4, Search Console, Google Ads and Meta Ads accounts, in one report with the three things to act on.
- [Competitor change tracker](/competitor-tracker.md): What changed this month on three competitors’ home, pricing and product pages against last month’s archived copies, their news and their search traffic.
- [Market research](/market-research.md): The companies in the space, their pricing pages, Google search demand for the category, and what buyers say on Hacker News and X.
- [Analytics tools for your agent](/tools/analytics.md)
- [Advertising tools for your agent](/tools/advertising.md)
- [News tools for your agent](/tools/news.md)

[All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md)

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