# Create an Amazon Sponsored Brands campaign Works on your own Amazon Ads account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id and payload. Create one Sponsored Brands campaign. Native Amazon contract, single entity. Creates with a state field require PAUSED; state-less creates require a paused parent. Native brand/product eligibility and moderation apply. Preview binds current entity and parent state; confirmation can change spend. Amounts are in profile currency. No automatic retries. Agentik price: free to preview; $0.05 when the change is applied (confirm: true without validateOnly). - Tool ID: `amazon-ads/create-sb-campaign` - Name in the catalog: Amazon Ads: Create sb campaign - Provider: [Amazon Ads](/providers/amazon-ads.md) - Capability: [Amazon Ads campaign management](/tools/amazon-ads/campaign-management.md) - Price: free preview, $0.05 per applied change - Workspace access is automatic. Connect a platform using the link and notice returned to your AI assistant; an owner or admin completes platform consent and returns to the conversation; see the [guide](/docs/getmcpads.md). - Authentication: an authorised Agentik workspace is required for execution, including zero-price tools. ## Pricing contract The provider’s price, with no markup. Billed for measured usage. ```json { "model": "per_call", "amountUsd": 0, "multipliers": [ { "all": [ { "field": "confirm", "equals": true }, { "field": "validateOnly", "truthy": false } ], "setUsd": 0.05 } ] } ``` ## Complete input schema ```json { "type": "object", "properties": { "accountId": { "type": "string", "pattern": "^(NA|EU|FE):[1-9]\\d{0,19}$", "description": "Exact selected account ID from list_accounts, including region, for example EU:123456. Regions cannot be interchanged." }, "payload": { "type": "object", "properties": { "budgetType": { "type": "string", "enum": [ "DAILY", "LIFETIME" ], "description": "For the lifetime budget type, `startDate` and `endDate` must be specified." }, "brandEntityId": { "type": "string", "maxLength": 8192, "description": "Please note that brandEntityId is only required for sellers. You can get the brandEntityId by calling the [GET /brands](https://advertising.amazon.com/API/docs/en-us/sponsored-brands/3-0/openapi#tag/Brands/operation/getBrands) endpoint." }, "goal": { "type": "string", "maxLength": 8192, "description": "Goal will allow you to set goal type to help drive your campaign performance. If no goal is selected then it will default to PAGE_VISIT.\nThe goal type of the campaign.\n- BRAND_IMPRESSION_SHARE - This goal will allow you grown your brand impression share on top of search placement\n- PAGE_VISIT [DEFAULT] - This goal drives traffic to your landing and detail pages through all placements." }, "bidding": { "type": "object", "properties": { "bidOptimization": { "type": "boolean", "description": "Whether to use automatic placement level bid optimization. If set to true, Amazon will automatically set the right placement adjustment and the bidAdjustmentsByPlacement field is ignored. If set to false, the bidAdjustmentsByPlacement field will be used to adjust bid on different placements.\nIf this field is changed from false to true, the bidAdjustmentsByPlacement field will be reset to null." }, "shopperCohortBidAdjustments": { "type": "array", "items": { "type": "object", "properties": { "shopperCohortType": { "type": "string", "enum": [ "AUDIENCE_SEGMENT" ], "description": "The shopper cohort type. The shopperCohortType is required to specify the type of shopper cohort used to apply bid adjustments. Currently only \"AUDIENCE_SEGMENT\" is supported." }, "percentage": { "type": "number", "minimum": 0, "maximum": 900 }, "audienceSegments": { "type": "array", "items": { "type": "object", "properties": { "audienceId": { "type": "string", "maxLength": 8192 }, "audienceSegmentType": { "type": "string", "enum": [ "SPONSORED_ADS_AMC", "BEHAVIOR_DYNAMIC" ], "description": "The audience segment type is required to specify the type of audience being used to apply bid adjustments.\n|Value | Description|\n|---------------------|------------|\n| `SPONSORED_ADS_AMC` | This type refers to the Audience Segments created in AMC for Sponsored Ads. See [AMC API](https://advertising.amazon.com/API/docs/en-us/amc-rba#tag/Rule-based-audience) for details on how to creat" } }, "additionalProperties": false }, "minItems": 1, "maxItems": 1, "description": "Required when \"AUDIENCE_SEGMENT\" is used for shopperCohortType." } }, "additionalProperties": false }, "minItems": 0, "maxItems": 1, "description": "Shopper cohort based bid adjustments." }, "bidAdjustmentsByPlacement": { "type": "array", "items": { "type": "object", "properties": { "percentage": { "type": "number", "minimum": -99, "maximum": 900 }, "placement": { "type": "string", "enum": [ "HOME", "DETAIL_PAGE", "OTHER", "TOP_OF_SEARCH" ], "description": "List of bid adjustments for placements.\n- HOME - The home page of the Amazon store.\n- DETAIL_PAGE - Product detail pages within the Amazon store.\n- OTHER - Other placement groups. Such as search pages in the Amazon Store.\n- TOP_OF_SEARCH - Top of search ads generally appear above the top search results." } }, "additionalProperties": false }, "minItems": 0, "maxItems": 3, "description": "Placement level bid adjustment. Note that this field can only be set when 'bidOptimization' is set to false." } }, "additionalProperties": false }, "endDate": { "type": "string", "maxLength": 8192, "pattern": "^20[1-9][0-9]-(0[1-9]|1[012])-(0[1-9]|[12][0-9]|3[01])$", "description": "endDate is optional. If endDate is specified, startDate must be specified as well." }, "productLocation": { "type": "string", "enum": [ "SOLD_ON_AMAZON", "NOT_SOLD_ON_AMAZON", "SOLD_ON_DTC" ], "description": "The product location of the campaign.\n- SOLD_ON_AMAZON - For products sold on Amazon websites.\n- NOT_SOLD_ON_AMAZON - For products not sold on Amazon websites.\n- SOLD_ON_DTC - Deprecated (For products sold on DTC websites)." }, "tags": { "type": "object", "properties": {}, "additionalProperties": { "type": "string", "maxLength": 8192 }, "description": "A list of advertiser-specified custom identifiers for the campaign. Each customer identifier is a key-value pair. You can specify a maximum of 50 identifiers." }, "portfolioId": { "type": "string", "pattern": "^[1-9]\\d{0,19}$", "description": "The identifier of an existing portfolio to which the campaign is associated." }, "costType": { "type": "string", "maxLength": 8192, "description": "The costType can be set to determines how the campaign will bid and charge. To view the bid maximums and minimums by geography and costType, see https://advertising.amazon.com/API/docs/en-us/concepts/limits#bid-constraints-by-marketplace\n- CPC [Default] - Cost per click. The performance of this campaign is measured by the clicks triggered by the ad.\n- VCPM - Cost per 1000 viewable impressions. The" }, "smartDefault": { "type": "array", "items": { "type": "string", "maxLength": 8192 }, "minItems": 1, "maxItems": 100, "description": "The smartDefault specifies a list of the smart default options for the campaign.\n\n`smartDefault` is optional for create campaign requests. `smartDefault` are applicable to all applicable child entities of the campaign and are not editable once the campaign is created. When using [\"TARGETING\"], targets will be automatically added based on the goal selected. When [\"MANUAL\"] is selected, you will st" }, "name": { "type": "string", "minLength": 1, "maxLength": 128, "description": "The name of the campaign." }, "state": { "type": "string", "enum": [ "PAUSED" ], "description": "Entity state for create or update operation." }, "startDate": { "type": "string", "maxLength": 8192, "pattern": "^20[1-9][0-9]-(0[1-9]|1[012])-(0[1-9]|[12][0-9]|3[01])$", "description": "startDate is optional. If startDate is not specified, current date will be used." }, "budget": { "type": "number", "description": "The budget of the campaign." }, "siteRestrictions": { "type": "array", "items": { "type": "string", "enum": [ "AMAZON_BUSINESS" ] }, "minItems": 1, "maxItems": 1, "description": "Restrict the ad to a particular site. siteRestrictions is an optional field. If this field is not set, ads from the campaign will appear on Amazon - including both Amazon retail and Amazon Business. \nPlease note that:\n1) AMAZON_BUSINESS option is only available for Amazon Business operated marketplaces (US, CA, MX, UK, DE, FR, IT, ES, IN, JP, AU);\n2) siteRestrictions cannot be changed post campai" }, "targetedPGDealId": { "type": "string", "maxLength": 8192, "description": "DealId associated with the campaign." } }, "required": [ "budgetType", "name", "state", "budget" ], "additionalProperties": false, "description": "Native fields for one entity, without Amazon's bulk wrapper. Integer identifiers must be decimal strings. Only documented fields are accepted." }, "confirm": { "type": "boolean", "default": false, "description": "Preview first; confirm only the exact change authorized by the user." }, "previewToken": { "type": "string", "maxLength": 16000, "description": "Exact preview token, valid ten minutes in this workspace and profile." }, "workspace_id": { "type": "string", "description": "Authorized workspace ID from list_accounts/list_workspaces. Use the user's chosen workspace; never guess between clients. Optional when a unique account identifies it." }, "reason": { "type": "string", "maxLength": 500, "description": "Why, in the person's words or from the evidence (e.g. CPA twice the target for 7 days). Saved with the change in the shared client journal." } }, "required": [ "accountId", "payload" ] } ``` ## Published example No example input is published for this tool. Ask for the inputs required by its schema. ## Execute and retrieve Inspect again before execution, explain the price and obtain the required authority. Use MCP run_tool or POST /v1/run with this tool ID, valid input and an idempotency key. Save the returned run ID and follow the actual state. If Agentik answers that the tool is temporarily unavailable, do not retry it blindly; use discovery to propose an alternative. A partial or uncertain result can still have consumed provider resources. Consult [billing](/docs/billing.md), [idempotency](/docs/idempotency.md) and [asynchronous results](/docs/async.md). [REST inspection](https://api.agentik.cc/v1/tools/amazon-ads/create-sb-campaign) · [OpenAPI](/openapi.json) · [Connection guide](/connect.md) --- [HTML page](/providers/amazon-ads/create-sb-campaign) · [Agent index](/llms.txt)