# Create an Amazon Sponsored Display target

Works on your own Amazon Ads account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id and payload.

Create one Sponsored Display target. Native Amazon contract, single entity. Creates with a state field require PAUSED; state-less creates require a paused parent. Native brand/product eligibility and moderation apply. Preview binds current entity and parent state; confirmation can change spend. Amounts are in profile currency. No automatic retries. Agentik price: free to preview; $0.05 when the change is applied (confirm: true without validateOnly).

- Tool ID: `amazon-ads/create-sd-target`
- Name in the catalog: Amazon Ads: Create sd target
- Provider: [Amazon Ads](/providers/amazon-ads.md)
- Capability: [Amazon Ads campaign management](/tools/amazon-ads/campaign-management.md)
- Price: free preview, $0.05 per applied change
- Workspace access is automatic. Connect a platform using the link and notice returned to your AI assistant; an owner or admin completes platform consent and returns to the conversation; see the [guide](/docs/getmcpads.md).
- Authentication: an authorised Agentik workspace is required for execution, including zero-price tools.

## Pricing contract

The provider’s price, with no markup. Billed for measured usage.


```json
{
  "model": "per_call",
  "amountUsd": 0,
  "multipliers": [
    {
      "all": [
        {
          "field": "confirm",
          "equals": true
        },
        {
          "field": "validateOnly",
          "truthy": false
        }
      ],
      "setUsd": 0.05
    }
  ]
}
```

## Complete input schema


```json
{
  "type": "object",
  "properties": {
    "accountId": {
      "type": "string",
      "pattern": "^(NA|EU|FE):[1-9]\\d{0,19}$",
      "description": "Exact selected account ID from list_accounts, including region, for example EU:123456. Regions cannot be interchanged."
    },
    "payload": {
      "type": "object",
      "properties": {
        "state": {
          "type": "string",
          "enum": [
            "paused"
          ]
        },
        "bid": {
          "anyOf": [
            {
              "type": "number",
              "minimum": 0.02
            },
            {
              "type": "null"
            }
          ],
          "description": "The bid will override the adGroup bid if specified. This field is not used for negative targeting clauses. The bid must be less than the maximum allowable bid for the campaign's marketplace; for a list of maximum allowable bids, find the [\"Bid constraints by marketplace\" table in our documentation overview](https://advertising.amazon.com/API/docs/en-us/concepts/limits#bid-constraints-by-marketplac"
        },
        "adGroupId": {
          "type": "string",
          "pattern": "^[1-9]\\d{0,19}$",
          "description": "The identifier of the ad group."
        },
        "expressionType": {
          "type": "string",
          "enum": [
            "manual",
            "auto"
          ],
          "description": "Tactic T00020 ad groups only allow manual targeting."
        },
        "expression": {
          "type": "array",
          "items": {
            "anyOf": [
              {
                "type": "object",
                "properties": {
                  "type": {
                    "type": "string",
                    "enum": [
                      "asinSameAs",
                      "asinCategorySameAs",
                      "asinBrandSameAs",
                      "asinPriceBetween",
                      "asinPriceGreaterThan",
                      "asinPriceLessThan",
                      "asinReviewRatingLessThan",
                      "asinReviewRatingGreaterThan",
                      "asinReviewRatingBetween",
                      "asinIsPrimeShippingEligible",
                      "asinAgeRangeSameAs",
                      "asinGenreSameAs",
                      "similarProduct"
                    ]
                  },
                  "value": {
                    "type": "string",
                    "maxLength": 8192,
                    "description": "The value to be targeted."
                  }
                },
                "additionalProperties": false,
                "description": "A predicate to match against in the targeting expression (only applicable to contextual targeting - T00020).\n\n* All IDs passed for category and brand-targeting predicates must be valid IDs in the Amazon Ads browse system.\n* Brand, price, and review predicates are optional and may only be specified if category is also specified.\n* Review predicates accept numbers between 0 and 5 and are inclusive.\n"
              },
              {
                "type": "object",
                "properties": {
                  "type": {
                    "type": "string",
                    "enum": [
                      "contentCategorySameAs"
                    ]
                  },
                  "value": {
                    "type": "string",
                    "maxLength": 8192,
                    "description": "The value to be targeted.\n\nThe following table shows all possible values of the `contentCategorySameAs` predicate.\n| Category              | Subcategory                             | Value                    |\n|-----------------------|-----------------------------------------|--------------------------|\n| Movies and Television | All Movies and Television               | amzn1.iab-content.SPSHQ5 |\n"
                  }
                },
                "additionalProperties": false,
                "description": "A predicate to match against in the content targeting expression."
              },
              {
                "type": "object",
                "properties": {
                  "type": {
                    "type": "string",
                    "enum": [
                      "views",
                      "audience",
                      "purchases"
                    ]
                  },
                  "value": {
                    "type": "array",
                    "items": {
                      "type": "object",
                      "properties": {
                        "type": {
                          "type": "string",
                          "enum": [
                            "asinCategorySameAs",
                            "asinBrandSameAs",
                            "asinPriceBetween",
                            "asinPriceGreaterThan",
                            "asinPriceLessThan",
                            "asinReviewRatingLessThan",
                            "asinReviewRatingGreaterThan",
                            "asinReviewRatingBetween",
                            "similarProduct",
                            "exactProduct",
                            "asinIsPrimeShippingEligible",
                            "asinAgeRangeSameAs",
                            "asinGenreSameAs",
                            "audienceSameAs",
                            "lookback",
                            "negative",
                            "relatedProduct"
                          ]
                        },
                        "value": {
                          "type": "string",
                          "maxLength": 8192,
                          "description": "The value to be targeted."
                        }
                      },
                      "additionalProperties": false,
                      "description": "A predicate to match against inside the TargetingPredicateNested component (only applicable to audience targeting - T00030).\n\n* All IDs passed for category and brand-targeting predicates must be valid IDs in the Amazon Ads browse system.\n* Brand, price, and review predicates are optional and may only be specified if category is also specified.\n* Review predicates accept numbers between 0 and 5 and"
                    },
                    "maxItems": 100
                  }
                },
                "additionalProperties": false,
                "description": "A behavioral event and list of targeting predicates that represents an audience to target (only applicable to audience targeting - T00030).\n\n* For manual ASIN-grain targeting, the value array must contain only, 'exactProduct', 'similarProduct', 'relatedProduct' and 'lookback' TargetingPredicateBase components. The 'lookback' is mandatory and the value should be set to '7', '14', '30', '60', '90', "
              }
            ]
          },
          "maxItems": 100,
          "description": "The targeting expression to match against."
        }
      },
      "required": [
        "state",
        "adGroupId",
        "expressionType",
        "expression"
      ],
      "additionalProperties": false,
      "description": "Native fields for one entity, without Amazon's bulk wrapper. Integer identifiers must be decimal strings. Only documented fields are accepted."
    },
    "confirm": {
      "type": "boolean",
      "default": false,
      "description": "Preview first; confirm only the exact change authorized by the user."
    },
    "previewToken": {
      "type": "string",
      "maxLength": 16000,
      "description": "Exact preview token, valid ten minutes in this workspace and profile."
    },
    "workspace_id": {
      "type": "string",
      "description": "Authorized workspace ID from list_accounts/list_workspaces. Use the user's chosen workspace; never guess between clients. Optional when a unique account identifies it."
    },
    "reason": {
      "type": "string",
      "maxLength": 500,
      "description": "Why, in the person's words or from the evidence (e.g. CPA twice the target for 7 days). Saved with the change in the shared client journal."
    }
  },
  "required": [
    "accountId",
    "payload"
  ]
}
```

## Published example

No example input is published for this tool. Ask for the inputs required by its schema.

## Execute and retrieve

Inspect again before execution, explain the price and obtain the required authority. Use MCP run_tool or POST /v1/run with this tool ID, valid input and an idempotency key. Save the returned run ID and follow the actual state. If Agentik answers that the tool is temporarily unavailable, do not retry it blindly; use discovery to propose an alternative.

A partial or uncertain result can still have consumed provider resources. Consult [billing](/docs/billing.md), [idempotency](/docs/idempotency.md) and [asynchronous results](/docs/async.md).

[REST inspection](https://api.agentik.cc/v1/tools/amazon-ads/create-sd-target) · [OpenAPI](/openapi.json) · [Connection guide](/connect.md)

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[HTML page](/providers/amazon-ads/create-sd-target) · [Agent index](/llms.txt)
