# Update an Amazon Sponsored Brands campaign Works on your own Amazon Ads account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id and payload. Update one Sponsored Brands campaign. Native Amazon contract, single entity. Creates with a state field require PAUSED; state-less creates require a paused parent. Native brand/product eligibility and moderation apply. Preview binds current entity and parent state; confirmation can change spend. Amounts are in profile currency. No automatic retries. Agentik price: free to preview; $0.05 when the change is applied (confirm: true without validateOnly). - Tool ID: `amazon-ads/update-sb-campaign` - Name in the catalog: Amazon Ads: Update sb campaign - Provider: [Amazon Ads](/providers/amazon-ads.md) - Capability: [Amazon Ads campaign management](/tools/amazon-ads/campaign-management.md) - Price: free preview, $0.05 per applied change - Workspace access is automatic. Connect a platform using the link and notice returned to your AI assistant; an owner or admin completes platform consent and returns to the conversation; see the [guide](/docs/getmcpads.md). - Authentication: an authorised Agentik workspace is required for execution, including zero-price tools. ## Pricing contract The provider’s price, with no markup. Billed for measured usage. ```json { "model": "per_call", "amountUsd": 0, "multipliers": [ { "all": [ { "field": "confirm", "equals": true }, { "field": "validateOnly", "truthy": false } ], "setUsd": 0.05 } ] } ``` ## Complete input schema ```json { "type": "object", "properties": { "accountId": { "type": "string", "pattern": "^(NA|EU|FE):[1-9]\\d{0,19}$", "description": "Exact selected account ID from list_accounts, including region, for example EU:123456. Regions cannot be interchanged." }, "payload": { "type": "object", "properties": { "portfolioId": { "anyOf": [ { "type": "string", "pattern": "^[1-9]\\d{0,19}$", "description": "Native integer identifier. Supply decimal digits as a string to preserve all digits." }, { "type": "null" } ], "description": "The identifier of an existing portfolio to which the campaign is associated." }, "bidding": { "type": "object", "properties": { "bidOptimization": { "type": "boolean", "description": "Whether to use automatic placement level bid optimization. If set to true, Amazon will automatically set the right placement adjustment and the bidAdjustmentsByPlacement field is ignored. If set to false, the bidAdjustmentsByPlacement field will be used to adjust bid on different placements.\nIf this field is changed from false to true, the bidAdjustmentsByPlacement field will be reset to null." }, "shopperCohortBidAdjustments": { "type": "array", "items": { "type": "object", "properties": { "shopperCohortType": { "type": "string", "enum": [ "AUDIENCE_SEGMENT" ], "description": "The shopper cohort type. The shopperCohortType is required to specify the type of shopper cohort used to apply bid adjustments. Currently only \"AUDIENCE_SEGMENT\" is supported." }, "percentage": { "type": "number", "minimum": 0, "maximum": 900 }, "audienceSegments": { "type": "array", "items": { "type": "object", "properties": { "audienceId": { "type": "string", "maxLength": 8192 }, "audienceSegmentType": { "type": "string", "enum": [ "SPONSORED_ADS_AMC", "BEHAVIOR_DYNAMIC" ], "description": "The audience segment type is required to specify the type of audience being used to apply bid adjustments.\n|Value | Description|\n|---------------------|------------|\n| `SPONSORED_ADS_AMC` | This type refers to the Audience Segments created in AMC for Sponsored Ads. See [AMC API](https://advertising.amazon.com/API/docs/en-us/amc-rba#tag/Rule-based-audience) for details on how to creat" } }, "additionalProperties": false }, "minItems": 1, "maxItems": 1, "description": "Required when \"AUDIENCE_SEGMENT\" is used for shopperCohortType." } }, "additionalProperties": false }, "minItems": 0, "maxItems": 1, "description": "Shopper cohort based bid adjustments." }, "bidAdjustmentsByPlacement": { "type": "array", "items": { "type": "object", "properties": { "percentage": { "type": "number", "minimum": -99, "maximum": 900 }, "placement": { "type": "string", "enum": [ "HOME", "DETAIL_PAGE", "OTHER", "TOP_OF_SEARCH" ], "description": "List of bid adjustments for placements.\n- HOME - The home page of the Amazon store.\n- DETAIL_PAGE - Product detail pages within the Amazon store.\n- OTHER - Other placement groups. Such as search pages in the Amazon Store.\n- TOP_OF_SEARCH - Top of search ads generally appear above the top search results." } }, "additionalProperties": false }, "minItems": 0, "maxItems": 3, "description": "Placement level bid adjustment. Note that this field can only be set when 'bidOptimization' is set to false." } }, "additionalProperties": false }, "endDate": { "anyOf": [ { "type": "string", "maxLength": 8192, "pattern": "^20[1-9][0-9]-(0[1-9]|1[012])-(0[1-9]|[12][0-9]|3[01])$" }, { "type": "null" } ], "description": "endDate is optional. If endDate is specified, startDate must be specified as well. Note: This property is nullable. If null is explicitly provided in a campaign update request, any existing endDate for the campaign will be removed." }, "campaignId": { "type": "string", "pattern": "^[1-9]\\d{0,19}$", "description": "The identifier of the campaign." }, "name": { "type": "string", "minLength": 1, "maxLength": 128, "description": "The name of the campaign." }, "state": { "type": "string", "enum": [ "ENABLED", "PAUSED" ], "description": "Entity state for create or update operation." }, "startDate": { "type": "string", "maxLength": 8192, "pattern": "^20[1-9][0-9]-(0[1-9]|1[012])-(0[1-9]|[12][0-9]|3[01])$", "description": "startDate can only be changed if the current startDate is in the future." }, "budget": { "type": "number", "description": "The budget of the campaign. See https://advertising.amazon.com/help?entityId=ENTITYJDATFOIA05Q7#GE5QEBS6QRJJAT3A" }, "tags": { "type": "object", "properties": {}, "additionalProperties": { "type": "string", "maxLength": 8192 }, "description": "A list of advertiser-specified custom identifiers for the campaign. Each customer identifier is a key-value pair. You can specify a maximum of 50 identifiers." } }, "required": [ "campaignId" ], "additionalProperties": false, "description": "Native fields for one entity, without Amazon's bulk wrapper. Integer identifiers must be decimal strings. Only documented fields are accepted." }, "confirm": { "type": "boolean", "default": false, "description": "Preview first; confirm only the exact change authorized by the user." }, "previewToken": { "type": "string", "maxLength": 16000, "description": "Exact preview token, valid ten minutes in this workspace and profile." }, "workspace_id": { "type": "string", "description": "Authorized workspace ID from list_accounts/list_workspaces. Use the user's chosen workspace; never guess between clients. Optional when a unique account identifies it." }, "reason": { "type": "string", "maxLength": 500, "description": "Why, in the person's words or from the evidence (e.g. CPA twice the target for 7 days). Saved with the change in the shared client journal." } }, "required": [ "accountId", "payload" ] } ``` ## Published example No example input is published for this tool. Ask for the inputs required by its schema. ## Execute and retrieve Inspect again before execution, explain the price and obtain the required authority. Use MCP run_tool or POST /v1/run with this tool ID, valid input and an idempotency key. Save the returned run ID and follow the actual state. If Agentik answers that the tool is temporarily unavailable, do not retry it blindly; use discovery to propose an alternative. A partial or uncertain result can still have consumed provider resources. Consult [billing](/docs/billing.md), [idempotency](/docs/idempotency.md) and [asynchronous results](/docs/async.md). [REST inspection](https://api.agentik.cc/v1/tools/amazon-ads/update-sb-campaign) · [OpenAPI](/openapi.json) · [Connection guide](/connect.md) --- [HTML page](/providers/amazon-ads/update-sb-campaign) · [Agent index](/llms.txt)