# Bing audience estimation

This endpoint provides estimated audience size for an ad campaign based on specified targeting criteria. Takes location name, location code, location coordinate and more, all optional. Served by DataForSEO.

This endpoint provides estimated audience size for an ad campaign based on specified targeting criteria. It returns data on the total estimated audience, such as suggested bid and budget for an ad campaign and estimated engagement metrics.

- Tool ID: `dataforseo/keywords-data-bing-audience-estimation`
- Name in the catalog: Keywords Data Bing Audience Estimation
- Provider: [DataForSEO](/providers/dataforseo.md)
- Capability: [Keyword research](/tools/seo/keyword-research.md)
- Price: usage based, the maximum is shown before a run
- Authentication: an authorised Agentik workspace is required for execution, including zero-price tools.

## Pricing contract

Billed at the cost the provider reports for the call, never above $100. Your agent sees the maximum before running.


```json
{
  "model": "reported",
  "costPath": "cost",
  "maxUsdDefault": 0.09,
  "maxUsdCap": 100,
  "requireCost": true
}
```

Pricing source: [https://docs.dataforseo.com/v3/appendix/user_data/](https://docs.dataforseo.com/v3/appendix/user_data/). Account tariff keywords_data/bing/audience_estimation/live; bounds applied to inputs; actual cost from provider response..

Price verification date: 2026-10-10.

## Complete input schema


```json
{
  "type": "object",
  "properties": {
    "location_name": {
      "type": "string",
      "description": "full name of search engine location required field if you don't specify location_code or location_coordinate if you use this field, you don't need to specify location_code or location_coordinate you can receive the list of available locatio",
      "maxLength": 2000,
      "minLength": 1
    },
    "location_code": {
      "type": "integer",
      "description": "search engine location code required field if you don't specify location_name or location_coordinate if you use this field, you don't need to specify location_name or location_coordinate you can receive the list of available locations of th"
    },
    "location_coordinate": {
      "type": "string",
      "description": "GPS coordinates of a location required field if you don't specify location_name or location_code if you use this field, you don't need to specify location_name or location_code location_coordinate parameter should be specified in the \"latit",
      "maxLength": 2000,
      "minLength": 1
    },
    "age": {
      "type": "array",
      "description": "selection of age ranges for targeting possible values: eighteen_to_twenty_four, fifty_to_sixty_four, sixty_five_and_above, thirteen_to_seventeen, thirty_five_to_forty_nine, twenty_five_to_thirty_four, unknown, zero_to_twelve",
      "items": {
        "type": "string",
        "maxLength": 2000,
        "minLength": 1
      },
      "maxItems": 100,
      "minItems": 1
    },
    "bid": {
      "type": "number",
      "description": "desired bid setting value in USD maximum value: 1000",
      "maximum": 1000
    },
    "daily_budget": {
      "type": "number",
      "description": "daily campaign budget value in USD maximum value: 10000",
      "maximum": 10000
    },
    "gender": {
      "type": "array",
      "description": "gender to target possible values: male, female, unknown",
      "items": {
        "type": "string",
        "maxLength": 2000,
        "minLength": 1
      },
      "maxItems": 100,
      "minItems": 1
    },
    "industry": {
      "type": "array",
      "description": "industry of LinkedIn profile targetingif you use this field, you can receive the list of available industry names with industry_id by making a separate request to the https://api.dataforseo.com/v3/keywords_data/bing/audience_estimation/indu",
      "items": {
        "type": "string",
        "maxLength": 2000,
        "minLength": 1
      },
      "maxItems": 100,
      "minItems": 1
    },
    "job_function": {
      "type": "array",
      "description": "job function of LinkedIn profile targetingif you use this field, you can receive the list of available job function names with job_function_id by making a separate request to the https://api.dataforseo.com/v3/keywords_data/bing/audience_est",
      "items": {
        "type": "string",
        "maxLength": 2000,
        "minLength": 1
      },
      "maxItems": 100,
      "minItems": 1
    }
  },
  "additionalProperties": false,
  "allOf": [
    {
      "anyOf": [
        {
          "required": [
            "location_code"
          ]
        },
        {
          "required": [
            "location_name"
          ]
        },
        {
          "required": [
            "location_coordinate"
          ]
        }
      ]
    }
  ]
}
```

## Published example

This is the provider tool’s published example. Replace example values with the user’s requested inputs, respecting the schema; do not execute an example merely to test a connection.


```json
{
  "tool_id": "dataforseo/keywords-data-bing-audience-estimation",
  "input": {
    "location_coordinate": "29.6821525,-82.4098881,100",
    "age": [
      "twenty_five_to_thirty_four",
      "eighteen_to_twenty_four",
      "unknown"
    ],
    "bid": 1,
    "daily_budget": 24,
    "gender": [
      "male"
    ],
    "industry": [
      "806303407",
      "806301758"
    ],
    "job_function": [
      "806298607"
    ]
  }
}
```

## Execute and retrieve

Inspect again before execution, explain the price and obtain the required authority. Use MCP run_tool or POST /v1/run with this tool ID, valid input and an idempotency key. Save the returned run ID and follow the actual state. If Agentik answers that the tool is temporarily unavailable, do not retry it blindly; use discovery to propose an alternative.

A partial or uncertain result can still have consumed provider resources. Consult [billing](/docs/billing.md), [idempotency](/docs/idempotency.md) and [asynchronous results](/docs/async.md).

[Provider documentation](https://docs.dataforseo.com/v3/keywords_data/bing/audience_estimation/live/)

[REST inspection](https://api.agentik.cc/v1/tools/dataforseo/keywords-data-bing-audience-estimation) · [OpenAPI](/openapi.json) · [Connection guide](/connect.md)

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[HTML page](/providers/dataforseo/keywords-data-bing-audience-estimation) · [Agent index](/llms.txt)