# TikTok Creative Center ad keyframe analysis

Get keyframe analysis of ad videos to understand audience retention at different time points. Needs material id. Served by TikHub.

Purpose:
- Get keyframe analysis of ad videos to understand audience retention at different time points
- Analyze which time points attract viewers most and where viewers drop off
- Help optimize ad video structure to improve completion rates

Parameters:
- material_id: Ad material ID, required parameter
- metric: Analysis metric, options:
  - retain_ctr: Retention CTR (default)
  - retain_cvr: Retention CVR
  - click_cnt: Click count
  - convert_cnt: Conversion count
  - play_retain_cnt: Play retention count
- cookie: Custom Cookie string, optional parameter, can be used to fetch more data

Return Description:
- `keyframe_data`: Keyframe data
  - `time_points`: List of time points (seconds)
  - `retention_rates`: Retention rates at corresponding time points (percentage)
  - `drop_points`: Time points with high drop-off rates
  - `highlight_points`: Time points with high viewer interest

Example Response:
```json
{
  "code": 200,
  "router": "/api/v1/tiktok/ads/get_ad_keyframe_analysis",
  "params": {
    "material_id": "7213258221116751874"
  },
  "data": {
    "keyframe_data": {
      "time_points": [0, 1, 2, 3, 4, 5],
      "retention_rates": [100, 95, 88, 82, 78, 75],
      "drop_points": [2, 4],
      "highlight_points": [1, 5]
    }
  }
}
```

- Tool ID: `tikhub/tiktok-ads-get-ad-keyframe-analysis`
- Name in the catalog: Tiktok, Get ad keyframe analysis
- Provider: [TikHub](/providers/tikhub.md)
- Capability: [TikTok Ad Library](/tools/tiktok-ads/ad-library.md)
- Price: $0.001 per call
- Authentication: an authorised Agentik workspace is required for execution, including zero-price tools.

## Pricing contract

The provider’s price, with no markup. Billed for measured usage.


```json
{
  "model": "per_call",
  "amountUsd": 0.001
}
```

Pricing source: [https://api.tikhub.io/api/v1/tikhub/user/get_all_endpoints_info](https://api.tikhub.io/api/v1/tikhub/user/get_all_endpoints_info). Official per-success route price USD 0.001; daily upstream discounts may reduce provider cost. No discount invented for the customer. 10/second.

Price verification date: 2026-10-05.

## Complete input schema


```json
{
  "type": "object",
  "properties": {
    "material_id": {
      "type": "string",
      "title": "Material Id",
      "description": "广告素材ID/Ad material ID"
    },
    "metric": {
      "type": "string",
      "title": "Metric",
      "description": "分析指标/Analysis metric (retain_ctr, retain_cvr, click_cnt, convert_cnt, play_retain_cnt)",
      "default": "retain_ctr"
    }
  },
  "required": [
    "material_id"
  ],
  "additionalProperties": false
}
```

## Published example

No example input is published for this tool. Ask for the inputs required by its schema.

## Execute and retrieve

Inspect again before execution, explain the price and obtain the required authority. Use MCP run_tool or POST /v1/run with this tool ID, valid input and an idempotency key. Save the returned run ID and follow the actual state. If Agentik answers that the tool is temporarily unavailable, do not retry it blindly; use discovery to propose an alternative.

A partial or uncertain result can still have consumed provider resources. Consult [billing](/docs/billing.md), [idempotency](/docs/idempotency.md) and [asynchronous results](/docs/async.md).

[Provider documentation](https://api.tikhub.io/#/TikTok-Ads-API/get_ad_keyframe_analysis_api_v1_tiktok_ads_get_ad_keyframe_analysis_post)

[REST inspection](https://api.agentik.cc/v1/tools/tikhub/tiktok-ads-get-ad-keyframe-analysis) · [OpenAPI](/openapi.json) · [Connection guide](/connect.md)

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[HTML page](/providers/tikhub/tiktok-ads-get-ad-keyframe-analysis) · [Agent index](/llms.txt)