# Audit what the internet says about your brand. Google, reviews, news, Reddit and the web

An online reputation audit shows what a stranger finds about your brand and what to do about it. With Agentik, your AI reads your brand’s results page, Trustpilot reviews and web mentions with DataForSEO, the news with Serper and Reddit threads through ScrapeCreators.

- For: Brand, PR and customer teams
- Providers: 3 (DataForSEO, Serper and ScrapeCreators), 5 tools
- Example (One brand in the United States, the top 20 results, 100 Trustpilot reviews, 50 web mentions, one news search, 2 Reddit searches): at most $0.12, computed from the live catalog
- Updated: 2026-10-10

## Each provider does one part

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance.

- **DataForSEO** (3 tools, at most $0.11): Your brand’s results page, your Trustpilot reviews and the web pages that mention you, with their sentiment.
- **Serper** (1 tool, at most $0.01): News coverage of your brand.
- **ScrapeCreators** (1 tool, at most $0.0038): Reddit threads that mention your brand.

## Give this to your agent

```text
Use my connected Agentik MCP server for this job: online reputation audit.

Audit my brand’s online reputation. First ask me for my brand, my domain and my country.

Read the first two pages of Google for my brand with dataforseo/google-organic. Read my latest Trustpilot reviews with dataforseo/business-data-trustpilot-reviews and the web pages that mention my brand, with their sentiment, with dataforseo/content-analysis-search. Search the news with serper/news and Reddit with scrapecreators/get-v1-reddit-search.

Finish with what a stranger sees when they search us, the themes in reviews and threads, the risks, and five actions (pages to create, reviews to answer, threads to address).

Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.
```

## You provide

- Your brand
- Your domain
- Country

## What you get: an online reputation audit with five actions

- What a stranger sees on Google
- Themes in reviews and threads
- Risks to address
- Five actions

## How to audit a brand’s online reputation in Claude or ChatGPT

Prices are the most each call can reserve for this example: One brand in the United States, the top 20 results, 100 Trustpilot reviews, 50 web mentions, one news search, 2 Reddit searches.

### 1. See what Google shows

DataForSEO returns the first two pages of Google for your brand name.

- [Google organic SERP](/tools/dataforseo/google-organic.md) `dataforseo/google-organic` (DataForSEO, top 20 results): at most $0.02

### 2. Read reviews and web mentions

DataForSEO reads your latest Trustpilot reviews and the web pages that mention you, with their sentiment.

- [Trustpilot reviews](/tools/dataforseo/business-data-trustpilot-reviews.md) `dataforseo/business-data-trustpilot-reviews` (DataForSEO, 100 reviews): at most $0.02
- [Trustpilot reviews](/tools/dataforseo/business-data-trustpilot-reviews.md) `dataforseo/business-data-trustpilot-reviews` (DataForSEO, the results): free
- [Content analysis search](/tools/dataforseo/content-analysis-search.md) `dataforseo/content-analysis-search` (DataForSEO, 50 mentions): at most $0.08

### 3. Read the news and Reddit

Serper returns news coverage, and ScrapeCreators the Reddit threads that mention you.

- [Google News search](/tools/serper/news.md) `serper/news` (Serper, 1 search): at most $0.01
- [Reddit search](/tools/scrapecreators/get-v1-reddit-search.md) `scrapecreators/get-v1-reddit-search` (ScrapeCreators, 2 searches): at most $0.0038

### 4. Write the audit

Your AI writes what a stranger sees, the themes in reviews and threads, the risks and five actions.

Example total: at most $0.12. Each call is billed for measured usage; unused reservations are released.

## Ask it your way

- What does someone see when they google our brand?
- What are the main complaints about us on Trustpilot and Reddit?
- Which web pages mention our brand negatively?
- Give me five actions to improve what people find about us.

## Why through Agentik

- Search results, reviews, mentions, news and Reddit come from three providers through one connection.
- The whole audit costs about eleven cents.

## Good to know

- Results pages vary by location and person; the audit shows one neutral view.
- Never ask for fake reviews; answer real ones instead.

## When to use something else

For always-on monitoring with alerts, use a reputation management platform. This playbook audits where you stand today.

## Online reputation audit: questions

### Does everyone see the same results?

No. Results vary by place and person; the audit shows one neutral view.

### Can it remove bad reviews?

No, and it never writes fake ones. It helps you answer real reviews and fix their causes.

### What does the example cost?

At most $0.12, reserved before each call and settled at the measured usage.

## Keep going

- [Social listening](/social-listening.md): Posts on X, Hacker News threads, YouTube comments and news coverage, read together and sorted into themes.
- [Crisis triage](/crisis-triage.md): In the first hour, how far a story about you spreads on X, Threads, TikTok, Reddit and the news, who drives it, and what people actually say.
- [Ads from your reviews](/review-to-ad-copy.md): Your customers’ own words from Trustpilot and Reddit, matched to the hooks that run longest in your category, turned into headlines and four static ads.
- [News tools for your agent](/tools/news.md)
- [SEO tools for your agent](/tools/seo.md)
- [Social tools for your agent](/tools/social.md)

[All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md)

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