# Build a creative brief from a public store catalog. Keep product facts and ad ideas separate

Start from products the store actually lists, verify the facts on its own pages and compare the public ads in the category. Litescrape, Firecrawl and Adspy supply the evidence for a creative brief.

- For: E-commerce creative teams and agencies
- Providers: 3 (Litescrape, Firecrawl and Adspy.sh), 3 tools
- Example (Two public products, one store page and up to three related public ads): at most $0.0086, computed from the live catalog
- Updated: 2026-11-03

## Each provider does one part

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance.

- **Litescrape** (1 tool, at most $0.00015): Products from the chosen store's public Shopify catalog.
- **Firecrawl** (1 tool, at most $0.0025): Product claims, specifications and limitations from the store website.
- **Adspy.sh** (1 tool, at most $0.006): Related public ads used as references for the creative brief.

## Give this to your agent

```text
Use my connected Agentik MCP server for this job: store catalog creative brief.

Prepare a creative brief for a product in my public Shopify catalog. Read two products, then verify the selected product's claims on its own page. Inspect up to three related public ads as references. Separate verified specifications from proposed concepts, do not copy another brand's assets and do not infer ad profitability from longevity.

Use these Agentik tools for the written steps: litescrape/shopify-products, firecrawl/scrape, adspy/search-creatives. Inspect their current schemas and availability first. Ask for missing inputs and use identifiers returned by actual earlier results. The page's example identifiers illustrate input shapes. Quote more pages before expanding. Preserve source links, dates and uncertainty.

Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.
```

## You provide

- Shopify store name
- Product or category
- Country and intended audience

## Before this job

- The tools must be available in your connected Agentik catalog. Ask for the missing provider configuration if a tool is unavailable.

## What you get: a product-specific creative brief with cited claims

- A bounded catalog sample
- Verified product claims and unknowns
- Source ads for reference
- Original creative concepts tied to the product facts

## How to prepare a store catalog creative brief in Claude or ChatGPT

Prices are the most each call can reserve for this example: Two public products, one store page and up to three related public ads.

### 1. Read the public catalog

Confirm the store and use only products returned by the public catalog.

- [Shopify products](/tools/litescrape/shopify-products.md) `litescrape/shopify-products` (Litescrape): at most $0.00015

### 2. Verify the product context

Read the actual product page returned during research before making a claim.

- [Scrape a web page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl): at most $0.0025

### 3. Inspect related public ads

Use a short category phrase and preserve the ads as references rather than performance proof.

- [Search ad creatives on Meta and Google](/tools/adspy/search-creatives.md) `adspy/search-creatives` (Adspy.sh): at most $0.006

Example total: at most $0.0086. Each call is billed for measured usage; unused reservations are released.

## Ask it your way

- Prepare a creative brief for a product in my public Shopify catalog.
- Keep the sample small and cite the source for each conclusion.

## Why through Agentik

- Collect the sources through one Agentik connection.
- Inspect the price of each bounded call before running it.
- Keep the source evidence beside the proposed action.

## Good to know

- The store must publish its product catalog.
- Catalog availability and public ad duration do not establish sales or profitability.

## When to use something else

For private inventory, sales attribution and campaign performance, connect the store and advertising accounts in an analytics product. This brief uses public source material.

## Store catalog creative brief: questions

### What does the example cost?

At most $0.0086 for the illustrated calls. Inspect the current tools and quote any additional pages or results before expanding.

### Does the result cover every source?

No. Public feeds and search results can be incomplete. Keep the collection date, sample size and missing evidence visible.

### Does this send messages or change an account?

No. These steps collect public evidence and prepare a brief. Sending a message or changing an account requires a separate instruction.

## Keep going

- [Online store teardown](/store-teardown.md): A competitor store’s platform and apps, its estimated search traffic, its catalog, best sellers and shipping terms, and the strategy behind its ads.
- [Product photo ads](/product-photo-ads.md): Your product page for the copy, your category’s longest-running ads as the brief, then new scenes, headlines and a clip.
- [Ads from your reviews](/review-to-ad-copy.md): Your customers’ own words from Trustpilot and Reddit, matched to the hooks that run longest in your category, turned into headlines and four static ads.
- [E-commerce tools for your agent](/tools/ecommerce.md)
- [Advertising tools for your agent](/tools/advertising.md)

[All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md)

## Provider websites

- [Adspy.sh](https://www.adspy.sh/)

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[HTML page](/store-catalog-creative-brief) · [Agent index](/llms.txt)
