# Tear down a competitor’s online store. Stack, traffic, catalog, policies and ads A store teardown shows how a competitor sells, from the tools behind its site and its traffic to its catalog, prices and ads. With Agentik, your AI reads the store’s technology and organic traffic with DataForSEO, its catalog and policies with Firecrawl, and its ad strategy with Adspy.sh. - For: E-commerce founders and agencies - Providers: 3 (DataForSEO, Firecrawl and Adspy.sh), 7 tools - Example (One store, its technology and search traffic, its URL list, 6 pages read, its brand X-Ray over 90 days): at most $0.22, computed from the live catalog - Updated: 2026-10-10 ## Each provider does one part No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance. - **DataForSEO** (2 tools, at most $0.08): The store’s platform, apps and estimated organic traffic. - **Firecrawl** (2 tools, at most $0.02): Its catalog, best sellers, product pages and policies, as text. - **Adspy.sh** (2 tools, at most $0.13): Its creative strategy from public Meta and Google ads. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: online store teardown. Tear down a competitor’s online store. First ask me for the store’s domain and my country. Detect its platform and apps with dataforseo/domain-analytics-technologies-domain-technologies. Estimate its organic search traffic with dataforseo/dataforseo-labs-google-domain-rank-overview. List its pages with firecrawl/map and read the home page, best sellers, two product pages, shipping and returns with firecrawl/scrape. Find it in the ad library with adspy/search-brands and read its ad strategy with adspy/get-brand-xray. Finish with its stack, traffic, catalog and pricing, offers, ad strategy, and five things to copy or avoid. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - The competitor’s domain - Country ## What you get: a store teardown with five takeaways - Its platform and apps - Estimated search traffic - Catalog, pricing, shipping and returns - Its ad strategy and five takeaways ## How to tear down a competitor’s online store in Claude or ChatGPT Prices are the most each call can reserve for this example: One store, its technology and search traffic, its URL list, 6 pages read, its brand X-Ray over 90 days. ### 1. Read its stack and traffic DataForSEO detects the store’s platform and apps, and estimates its organic search traffic. - [Website technologies of a domain](/tools/dataforseo/domain-analytics-technologies-domain-technologies.md) `dataforseo/domain-analytics-technologies-domain-technologies` (DataForSEO, 1 domain): at most $0.04 - [Google domain rank overview](/tools/dataforseo/dataforseo-labs-google-domain-rank-overview.md) `dataforseo/dataforseo-labs-google-domain-rank-overview` (DataForSEO, 1 domain): at most $0.04 ### 2. Read the catalog and policies Firecrawl maps the store and reads the home page, best sellers, two product pages, shipping and returns. - [Firecrawl website map](/tools/firecrawl/map.md) `firecrawl/map` (Firecrawl, the whole store): at most $0.0025 - [Scrape a web page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl, 6 pages): at most $0.02 ### 3. Read its ad strategy Adspy.sh finds the brand in its ad library and reads its Brand X-Ray over 90 days. A Similarweb traffic estimate is optional. - [Find brands in the Adspy.sh ad library](/tools/adspy/search-brands.md) `adspy/search-brands` (Adspy.sh, 1 brand): at most $0.001 - [Adspy.sh Brand X-Ray](/tools/adspy/get-brand-xray.md) `adspy/get-brand-xray` (Adspy.sh, 90 days): at most $0.12 - [Similarweb website traffic and rankings](/tools/exa/similarweb.md) `exa/similarweb` (Exa, traffic estimate, optional): at most $3.00 ### 4. Write the teardown Your AI writes the teardown and five things to copy or avoid. Example total: at most $0.22. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - Tear down this competitor’s Shopify store for me. - Which apps does this store use, and how much search traffic does it get? - What are this store’s best sellers and shipping terms? - How does this brand advertise on Meta and Google? ## Why through Agentik - Technology, traffic, catalog and ads come from DataForSEO, Firecrawl and Adspy.sh through one connection. - The Brand X-Ray is the largest share of the price; Similarweb is optional because it costs more. ## Good to know - Technology detection reads public signals and can miss apps that leave no trace. - Organic traffic is DataForSEO’s estimate, useful for comparisons, not exact counts. ## When to use something else To monitor a competitor’s catalog and prices every day, use a price monitoring tool. This playbook gives a full picture once, with sources. ## Online store teardown: questions ### How does it know which apps a store uses? From public signals in the site’s code. Apps that leave no trace can be missed. ### Is the traffic exact? No. It is DataForSEO’s estimate of organic search traffic, useful for comparing stores. ### What does the example cost? At most $0.22, reserved before each call and settled at the measured usage. ## Keep going - [Competitor price check](/competitor-price-check.md): Every seller of your products on Google Shopping and Amazon with today’s price, competitors’ shipping and promotions read on their own pages, and the coupon codes in circulation. - [Competitor ad research](/competitor-ad-research.md): Their longest-running Meta and Google ads, why they work, where they send people, and how those offers changed. - [Competitor change tracker](/competitor-tracker.md): What changed this month on three competitors’ home, pricing and product pages against last month’s archived copies, their news and their search traffic. - [E-commerce tools for your agent](/tools/ecommerce.md) - [Advertising tools for your agent](/tools/advertising.md) - [Scraping tools for your agent](/tools/scraping.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/store-teardown) · [Agent index](/llms.txt)