# Microsoft Ads audiences & targeting MCP

8 tools on your own Microsoft Ads account, from $0.005 per call.

## Implementations

- [Add Microsoft Advertising ad group targeting](/providers/bing-ads/add-ad-group-targeting.md): `bing-ads/add-ad-group-targeting`, free preview, $0.05 per applied change. Add one native ad group targeting criterion. Works on your own Microsoft Advertising account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id, campaign id, campaign type and more.
- [Add Microsoft Advertising campaign targeting](/providers/bing-ads/add-campaign-targeting.md): `bing-ads/add-campaign-targeting`, free preview, $0.05 per applied change. Add one native campaign targeting criterion. Works on your own Microsoft Advertising account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id, campaign id, campaign type and more.
- [Create a Microsoft Advertising audience](/providers/bing-ads/create-audience.md): `bing-ads/create-audience`, free preview, $0.05 per applied change. Create a Microsoft Ads audience with native fields. Works on your own Microsoft Advertising account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id and data.
- [Microsoft Advertising audiences](/providers/bing-ads/get-audiences.md): `bing-ads/get-audiences`, $0.005 per call. Read accessible audience configuration for one explicit type. Works on your own Microsoft Advertising account, connected through Get MCP Ads. Needs account id and type.
- [Microsoft Advertising targeting](/providers/bing-ads/get-targeting.md): `bing-ads/get-targeting`, $0.005 per call. Read actual configured campaign or group targeting, separately by criterion type. Works on your own Microsoft Advertising account, connected through Get MCP Ads. Needs account id, campaign id, campaign type and more.
- [Update a Microsoft Advertising audience](/providers/bing-ads/update-audience.md): `bing-ads/update-audience`, free preview, $0.05 per applied change. Update a Microsoft Ads audience with native fields. Works on your own Microsoft Advertising account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id, id and data.
- [Update Microsoft Advertising ad group targeting](/providers/bing-ads/update-ad-group-targeting.md): `bing-ads/update-ad-group-targeting`, free preview, $0.05 per applied change. Update one native ad group targeting criterion. Works on your own Microsoft Advertising account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id, campaign id, campaign type and more.
- [Update Microsoft Advertising campaign targeting](/providers/bing-ads/update-campaign-targeting.md): `bing-ads/update-campaign-targeting`, free preview, $0.05 per applied change. Update one native campaign targeting criterion. Works on your own Microsoft Advertising account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs account id, campaign id, campaign type and more.

## Other capabilities

- [Microsoft Ads reporting](/tools/microsoft-ads/reporting.md): 9 tools, from $0.005 per call.
- [Microsoft Ads campaign management](/tools/microsoft-ads/campaign-management.md): 10 tools, from $0.05 per applied change.
- [Microsoft Ads creatives](/tools/microsoft-ads/creatives.md): 8 tools, from $0.005 per call.

## Providers

- [Microsoft Advertising](/providers/bing-ads.md): 39 tools, from $0.005 per call, some tools free.

## Questions

### Do I need my own Microsoft Ads account?

Yes. These tools work on your own account, connected once per workspace through Get MCP Ads.

### Can my agent change things without my approval?

No. A change is previewed for free and applied only when you confirm it.

### How is it billed?

Per call, at the provider's price with no markup, from $0.005 per call. Your agent sees the price before it runs a tool.

[Microsoft Ads](/tools/microsoft-ads.md) · [Connection guide](/connect.md) · [Billing](/docs/billing.md)

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[HTML page](/tools/microsoft-ads/audiences) · [Agent index](/llms.txt)