# Find out why your Google traffic dropped. Page by page, with the evidence A traffic drop diagnosis finds when your rankings fell, which pages lost them, and what changed: your page, its technical state, or Google. With Agentik, your AI gets your ranking history and lost keywords from DataForSEO, compares each page with its archived copy from the Wayback Machine using Firecrawl, and lines the date up with Google News coverage of search updates through Serper. - For: SEO leads, site owners and agencies - Providers: 4 (DataForSEO, Internet Archive, Firecrawl and Serper), 6 tools - Example (One domain in the United States over 12 months, 100 lost keywords, 10 pages compared before and after, 2 news searches): at most $0.29, computed from the live catalog - Updated: 2026-10-07 ## Each provider does one part No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance. - **DataForSEO** (3 tools, at most $0.17): Your month-by-month rankings, the keywords you lost and where, and a technical check of each page. - **Internet Archive** (1 tool, free): Each losing page as it was before the drop. - **Firecrawl** (1 tool, at most $0.10): The same pages before and after, as text to compare. - **Serper** (1 tool, at most $0.02): Google News coverage of search updates around the date. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: traffic drop diagnosis. Diagnose my Google traffic drop. First ask me for my domain, my country and language, and roughly when traffic fell. Date the drop with dataforseo/dataforseo-labs-google-historical-rank-overview. List the keywords I lost and the pages that held them with dataforseo/dataforseo-labs-google-ranked-keywords in lost mode. For the 10 pages that lost most, find a copy from before the drop with wayback/availability, read the old and current versions with firecrawl/scrape, and check each page with dataforseo/on-page-instant-pages. Search Google News for search updates around that date with serper/news. Finish with a timeline, a table per page (keywords lost, what changed, technical issues, likely cause) and the fixes to make first. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - Your domain - Country and language - Roughly when traffic fell (optional) ## What you get: a page-by-page diagnosis - The month the drop started, with rankings before and after - The keywords you lost, grouped by page - For each losing page: what changed in the text and in its technical state - What Google announced around that date, and a diagnosis per page ## How to diagnose a Google traffic drop in Claude or ChatGPT Prices are the most each call can reserve for this example: One domain in the United States over 12 months, 100 lost keywords, 10 pages compared before and after, 2 news searches. ### 1. Date the drop DataForSEO Labs gives your rankings and estimated traffic month by month, so the start of the drop is a date, not a feeling. - [Google historical rank overview](/tools/dataforseo/dataforseo-labs-google-historical-rank-overview.md) `dataforseo/dataforseo-labs-google-historical-rank-overview` (DataForSEO, 12 months): at most $0.14 ### 2. Find what was lost The keywords you used to rank for and don’t anymore, with the page that held each one. - [Keywords a domain ranks for](/tools/dataforseo/dataforseo-labs-google-ranked-keywords.md) `dataforseo/dataforseo-labs-google-ranked-keywords` (DataForSEO, 100 lost keywords): at most $0.03 ### 3. Compare each page before and after The Wayback Machine finds each page’s copy from before the drop, and Firecrawl reads both versions so your AI can compare them. - [Archived page lookup](/tools/wayback/availability.md) `wayback/availability` (Internet Archive, 10 pages): free - [Scrape a page to markdown](/tools/firecrawl/scrape.md) `firecrawl/scrape` (Firecrawl, 10 pages, before and after): at most $0.10 ### 4. Check each page as a crawler sees it Status code, indexability, canonical, load time and on-page checks, page by page. - [Instant page check](/tools/dataforseo/on-page-instant-pages.md) `dataforseo/on-page-instant-pages` (DataForSEO, 10 pages): at most $0.0015 ### 5. Line it up with Google’s updates Serper searches Google News for coverage of search updates around the date of the drop. - [Google News search](/tools/serper/news.md) `serper/news` (Serper, 2 searches): at most $0.02 ### 6. Write the diagnosis Your AI separates what you changed, what broke and what Google changed, page by page. Example total: at most $0.29. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - Our traffic fell in March: which pages lost rankings, and what changed on them? - Did we lose our featured snippets, or did the pages drop entirely? - Check whether last month’s redesign broke indexing on our top 10 pages. - Was there a Google update the week our blog traffic dropped? ## Why through Agentik - Ranking history, archived pages, page reading and news come from four providers through one connection. - The archive lookups are free; the rest is priced before your agent runs it. ## Good to know - Ranking data comes from DataForSEO’s estimates, not your Search Console: check the dates against your analytics. - A copy exists only if the Wayback Machine archived the page; your agent says when none is close to the date. - Press coverage of an update is reporting, not Google’s confirmation of its effect on your site. ## When to use something else If you have Search Console, compare its clicks by page for the same dates too: it is the ground truth for your own traffic. ## Traffic drop diagnosis: questions ### Can it prove why traffic dropped? It gathers the evidence: the date, the pages, what changed on them and what Google announced. The diagnosis says what is likely and why, and you confirm it with your own analytics. ### Couldn’t I do this with one SEO tool? Ranking history, yes. Comparing each page with its archived copy and checking the news needs the Wayback Machine, Firecrawl and Serper as well. Through Agentik your AI uses all four from one connection; the example costs at most $0.29. ### What does the example cost? At most $0.29; the archive lookups are free. ## Keep going - [SEO competitor analysis](/seo-competitor-analysis.md): Your real Google competitors, the keywords and links you’re missing, their best pages, and what they changed on them. - [Keyword research](/keyword-research.md): Seed terms in, a ranked keyword list out, with what page one covers and how people ask in forums. - [AI visibility audit](/ai-visibility-audit.md): ChatGPT, Claude, Gemini, Google AI Mode, Perplexity and Grok, asked your buyers’ questions: who they name, and what they cite. - [SEO tools for your agent](/tools/seo.md) - [News tools for your agent](/tools/news.md) - [Scraping tools for your agent](/tools/scraping.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/traffic-drop-diagnosis) · [Agent index](/llms.txt)