# Find where your Google Ads budget leaks. Then cut it with negatives and pauses A wasted spend audit finds the searches you pay for that never convert, and why. With Agentik, your AI reads search terms and keyword quality from your own Google Ads account, classifies the costliest terms by intent with DataForSEO, and reads what paid visitors do on each landing page in your GA4. - For: Advertisers and agencies running Google Ads - Providers: 3 (Google Ads, DataForSEO and Google Analytics 4), 4 tools - Example (One Google Ads account over 30 days, up to 2,000 search terms, 500 keywords, 200 terms classified by intent, one GA4 landing page report): at most $0.16, computed from the live catalog - Updated: 2026-10-10 ## Each provider does one part No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection and one prepaid balance. - **Google Ads** (2 tools, at most $0.01): Search terms, cost, conversions and keyword quality from your account. - **DataForSEO** (1 tool, at most $0.15): The search intent of each costly term: learn, compare, buy or navigate. - **Google Analytics 4** (1 tool, at most $0.005): What paid visitors do on each landing page, from your property. ## Give this to your agent ```text Use my connected Agentik MCP server for this job: wasted ad spend audit. Audit wasted spend in my Google Ads account. First ask me which account and GA4 property to use, and the last 30 days unless I say otherwise. Pull search terms with google-ads/get-search-terms and keyword quality and performance with google-ads/get-keyword-performance. Classify the 200 costliest terms by intent with dataforseo/dataforseo-labs-google-search-intent. Read engagement and key events by landing page and campaign with ga4/run-report. Finish with the money spent on terms with no conversion, a negative keyword list grouped by theme, keywords to pause or fix, and the landing pages that lose visitors. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged. ``` ## You provide - Your connected Google Ads account and GA4 property - The period (30 days by default) ## What you get: a negative keyword list and the keywords to fix - Spend on terms that never convert - Negatives grouped by theme, ready to add - Keywords to pause or fix - Landing pages that lose paid visitors ## How to audit wasted spend in Google Ads in Claude or ChatGPT Prices are the most each call can reserve for this example: One Google Ads account over 30 days, up to 2,000 search terms, 500 keywords, 200 terms classified by intent, one GA4 landing page report. ### 1. Pull search terms and keywords Google Ads returns thirty days of search terms with cost and conversions, and each keyword’s quality and performance. - [Google Ads search terms](/tools/google-ads/get-search-terms.md) `google-ads/get-search-terms` (Google Ads, 30 days): at most $0.005 - [Google Ads keyword performance](/tools/google-ads/get-keyword-performance.md) `google-ads/get-keyword-performance` (Google Ads, 500 keywords): at most $0.005 ### 2. Classify intent DataForSEO classifies the two hundred costliest terms as learn, compare, buy or navigate. - [Google search intent](/tools/dataforseo/dataforseo-labs-google-search-intent.md) `dataforseo/dataforseo-labs-google-search-intent` (DataForSEO, 200 terms): at most $0.15 ### 3. See what paid visitors do GA4 shows engagement and key events by landing page and campaign, to separate bad traffic from bad pages. - [Run a Google Analytics report](/tools/ga4/run-report.md) `ga4/run-report` (Google Analytics 4, 1 report): at most $0.005 ### 4. Write the negatives and fixes Your AI writes the money spent on terms with no conversion, negatives grouped by theme, and the keywords to pause or fix. Example total: at most $0.16. Each call is billed for measured usage; unused reservations are released. ## Ask it your way - Which search terms cost me money last month without a single conversion? - Build a negative keyword list for my Google Ads account, grouped by theme. - Which keywords have poor quality scores and high cost? - Do my paid visitors leave because of the search or because of the page? ## Why through Agentik - Your Google Ads and GA4 data and DataForSEO’s intent come through one connection. - Account reads cost half a cent; the intent classification is most of the price. ## Good to know - Nothing is changed in your account; your AI proposes negatives and you add them, or asks before using a write tool. - Search terms below Google’s privacy threshold are hidden in every report. ## When to use something else For automated bidding rules that run every hour, use Google Ads scripts or a bid management tool. This playbook explains where the money goes and what to cut. ## Wasted ad spend audit: questions ### Will it add the negatives for me? No. It proposes them and you add them, or your agent asks before using a write tool. ### Why can some search terms be missing? Google hides search terms below its privacy threshold in every report. ### What does the example cost? At most $0.16, reserved before each call and settled at the measured usage. ## Keep going - [Paid and organic overlap](/paid-vs-organic.md): The searches where you pay for clicks while ranking well organically, checked against Search Console and the live results page, to cut spend you don’t need. - [Google Ads campaign plan](/google-ads-campaign-plan.md): Keyword ideas from your site and a competitor’s, their volume and cost per click, a traffic forecast at your bid, competitors’ Google and YouTube ads, and a campaign ready to build. - [Weekly marketing report](/weekly-marketing-report.md): Last week against the week before from your own GA4, Search Console, Google Ads and Meta Ads accounts, in one report with the three things to act on. - [Advertising tools for your agent](/tools/advertising.md) - [Analytics tools for your agent](/tools/analytics.md) - [SEO tools for your agent](/tools/seo.md) [All playbooks](/playbooks.md) · [Connection guides](/docs/clients.md) · [Billing](/docs/billing.md) --- [HTML page](/wasted-ad-spend) · [Agent index](/llms.txt)