Prepare an evidence-based social agency pitch
A social benchmark, the brand’s actual offer and recent sourced news, assembled into an agency pitch with evidence and measurable next steps.
Steps
Compare a prospect with one competitor on a common platform and period, then read its current offer and recent public news. Build a written scope of work grounded in evidence, with success measures to validate using the prospect's own data.
Before this job
- The brand's account is already collected, or the account-collection playbook is completed first.
- Brand reports require the actual brand key and its account association; an account ID alone is not a brand key.
Step 1: Check the brand and available data
Read the current coverage, resolve the brand and keep accounts known only through organic posts. Use the returned brand key and the platforms actually collected.
Step 2: Build the platform-specific benchmark
Keep sample size, interval and verdict visible. The prospect's individual report is reusable when opened by the comparison under the provider contract.
Step 3: Read the current offer
Use the brand's actual page for product facts and proposed scope constraints.
Step 4: Add sourced current context
Keep publication dates and original news sources. Unverified snippets do not become established claims.
What you get
A pitch brief with benchmark evidence and proposed next steps.
You provide
- Prospect and one competitor
- One platform and shared period
- Product-page URL, market and pitch objective
Your agent returns
- A benchmark with sample sizes and supported verdicts
- The actual offer and current sourced context
- A proposed scope tied to specific evidence
- Measurable next steps and unresolved questions
- Coverage and observation dates
- Evidence and source posts
- Findings with uncertainty
- Proposed next steps
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
Good to know
- These are observed public posts. Missing counts stay unknown; rounded counts and incomplete history stay labelled.
- TikTok and YouTube engagement is per view; Instagram engagement is per follower. Keep those bases separate.
- Suspected paid-reach posts are shown separately and excluded from the organic figures as the provider reports them.
- Post tags may come from video, a cover and caption, or a linked ad. Keep that provenance and do not invent a missing transcript.
When to use something else
For private reach, conversions or paid account performance, use your connected account's reporting tools. Public posts provide a different and incomplete set of observations.
Questions
What does the example cost?
At most $0.38 for the example described. New account collection and any larger volume are quoted separately. You pay the settled usage; repeated or included items can cost less.
Are AI tags billed separately?
No. Available post tags are included with the post. A missing analysis stays missing, and a cover-based analysis is identified as such.
Can the result prove business performance?
No. Public engagement, posting activity and creative reuse are observed signals. They do not establish spend, conversions, profitability or causal lift.
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