Find where your checkout loses shoppers

Where shoppers drop between product page and purchase in your GA4, by device and browser, with the speed of the pages they leave and what those pages say.

Steps

At most, per call

A checkout funnel analysis counts how many shoppers reach each step from product page to purchase, and where they leave. With Agentik, your AI builds the funnel and checks your tracking in your own GA4, tests the cart and checkout pages on mobile with DataForSEO, and reads them with Firecrawl.

Step 1: Build the funnel
GA4 builds the funnel from product view to purchase over 28 days.
- Run a Google Analytics funnel recipeGoogle Analytics 4 · 5 steps$0.005
Step 2: Break it down by device
A device and browser report shows where each step is worse, and an ecommerce check flags tracking gaps.
- Run a Google Analytics reportGoogle Analytics 4 · 1 report$0.005
- Google Analytics ecommerce diagnosticsGoogle Analytics 4 · 1 check$0.005
Step 3: Test the pages
Lighthouse tests the cart, checkout and shipping pages on mobile, and Firecrawl reads what they say.
- On-page LighthouseDataForSEO · 3 pages$0.05
- Scrape a web page to markdownFirecrawl · 3 pages$0.0075
Step 4: Write the fixes
Your AI names the step that loses most, the devices and browsers where it is worse, the tracking to fix first and five changes to test.
Your agent does this part, with no tool call.

This playbook reads your own ad and analytics accounts. You connect them once through Agentik; your agent starts the connection with getmcpads/connect-source and shows you the link. It only reads them unless you approve a change.

Cost of the example

At most $0.07one run

One GA4 property over 28 days, a five-step funnel, a device report, the ecommerce check, 3 pages tested on mobile and read.

Give this to your agent

Use my connected Agentik MCP server for this job: checkout funnel leaks.

Find where my checkout loses shoppers. First ask me which GA4 property to use and my store’s cart and checkout URLs.

Build the funnel from product view to purchase with ga4/run-funnel-recipe. Break carts, checkouts and purchases down by device and browser with ga4/run-report. Check my ecommerce tracking with ga4/get-ecommerce-diagnostics. Test the cart, checkout and shipping pages on mobile with dataforseo/on-page-lighthouse and read them with firecrawl/scrape.

Finish with the step that loses most, the devices and browsers where it is worse, tracking gaps to fix first, and five changes to test.

Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.

3 providers, one connection

What you get

A funnel diagnosis with five changes to test.

You provide

Your connected GA4 property
Your cart, checkout and shipping page URLs

Your agent returns

Drop-off at each step
Devices and browsers where it is worse
Tracking gaps to fix first
Five changes to test

FunnelExample layout

Step	Desktop	Mobile	Drop
Product view			Low
Add to cart			Medium
Checkout			High on mobile

Placeholders. Your rows come from your run.

Each provider does one part

No single provider covers this job. Your agent calls each one for its part, from one connection.

Good to know

A funnel step missing from GA4 shows as a sudden drop; the ecommerce check flags it before anything else.
Checkout pages behind a login or a payment provider may not be readable.

When to use something else

For session recordings of real shoppers, use a session replay tool. This playbook finds the step and the segment to look at first.

Questions

What if a step is missing in GA4?

The funnel shows a sudden drop and the ecommerce check flags the missing event, so you fix tracking first.

Can it read checkout pages behind a login?

No. Pages behind a login or a payment provider can’t be read.

What does the example cost?

At most $0.07, reserved before each call and settled at the measured usage.

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