Find out why a landing page converts less
Why a landing page converts less than before, from your ads, GA4 and Search Console together, with its mobile speed and its copy read against the ads that send traffic.
Steps
A landing page diagnosis compares a page’s results with the previous period, by channel and device, and finds what changed. With Agentik, your AI runs a landing page review across your ad accounts, GA4 and Search Console through Get MCP Ads, tests the pages on mobile with DataForSEO, and reads their copy against the ads with Firecrawl.
Step 1: Pick the client
Get MCP Ads lists your business clients, each one a group of connected accounts, and you pick the client and site.
Step 2: Run the landing-page review
The landing page review compares the last thirty days with the thirty before across your ad accounts, GA4 and Search Console, source by source.
Step 3: Test speed on mobile
Lighthouse tests the three pages that lost most in mobile emulation.
Step 4: Read the pages against the ads
Firecrawl reads the pages, so your AI checks that each page says what its ads promise.
Step 5: Write the fixes
Your AI writes each page’s change by channel and device, the likely causes and the fixes in order.
Your agent does this part, with no tool call.
This playbook reads your own ad and analytics accounts. You connect them once through Agentik; your agent starts the connection with getmcpads/connect-source and shows you the link. It only reads them unless you approve a change.
What you get
A landing page diagnosis with fixes in order.
You provide
- Your connected ad accounts, GA4 and Search Console, grouped as a client
- The site and period
Your agent returns
- Conversion change per page, channel and device
- Mobile speed for the pages that lost most
- Where the page and the ad don’t match
- Fixes in order of impact
| Page | Channel | Device | Likely cause |
|---|---|---|---|
| /demo | Meta Ads | Mobile | Slow first screen |
| /pricing | Google Ads | Desktop | Ad promises a trial |
| /features | Organic | Mobile | Lost rankings |
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
Good to know
- Reviews are saved privately in your Get MCP Ads workspace and can be reopened later.
- A drop shared by every page usually comes from tracking or traffic mix, not the page.
When to use something else
For A/B tests and heatmaps, use an experimentation or session recording tool. This playbook finds which page to fix and why, from data you already have.
Questions
What is a business client?
A group of your connected accounts that belong to one business, saved in your Get MCP Ads workspace, so a review never mixes clients.
Are reviews saved?
Yes, privately in your Get MCP Ads workspace, and you can reopen them later.
What does the example cost?
At most $0.13, reserved before each call and settled at the measured usage.
Related playbooks
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- Wasted ad spend auditThe search terms that spend without converting, keywords with weak quality, the intent behind each term and what visitors do on your site, turned into negatives and pauses.Providers: Google Ads, DataForSEO and Google Analytics 4.$0.16
- Google Ads campaign planKeyword ideas from your site and a competitor’s, their volume and cost per click, a traffic forecast at your bid, competitors’ Google and YouTube ads, and a campaign ready to build.Providers: DataForSEO, Adspy.sh and Firecrawl.$0.85
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