Find where your Google Ads budget leaks

A wasted spend audit finds the searches you pay for that never convert, and why. With Agentik, your AI reads search terms and keyword quality from your own Google Ads account, classifies the costliest terms by intent with DataForSEO, and reads what paid visitors do on each landing page in your GA4.

1. Step 1: Pull search terms and keywords

   Google Ads returns thirty days of search terms with cost and conversions, and each keyword’s quality and performance.

   • Google Ads search termsGoogle Ads · 30 days$0.005
   • Google Ads keyword performanceGoogle Ads · 500 keywords$0.005

2. Step 2: Classify intent

   DataForSEO classifies the two hundred costliest terms as learn, compare, buy or navigate.

   • Google search intentDataForSEO · 200 terms$0.15

3. Step 3: See what paid visitors do

   GA4 shows engagement and key events by landing page and campaign, to separate bad traffic from bad pages.

   • Run a Google Analytics reportGoogle Analytics 4 · 1 report$0.005

4. Step 4: Write the negatives and fixes

   Your AI writes the money spent on terms with no conversion, negatives grouped by theme, and the keywords to pause or fix.

   Your agent does this part, with no tool call.

This playbook reads your own ad and analytics accounts. You connect them once through Agentik; your agent starts the connection with getmcpads/connect-source and shows you the link. It only reads them unless you approve a change.