Stop paying for clicks you would get anyway
The searches where you pay for clicks while ranking well organically, checked against Search Console and the live results page, to cut spend you don’t need.
Steps
A paid and organic overlap check finds searches where your ad and your organic result both appear, so you can test whether the ad still earns its cost. With Agentik, your AI reads the paid and organic report from your own Google Ads account, organic positions from your Search Console, and the live results page from DataForSEO.
Step 1: Pull paid and organic terms
Google Ads returns the searches where your ad and your organic result appear, with paid cost and clicks.
Step 2: Pull organic positions
Search Console returns organic clicks and average position for the same searches.
Step 3: Check who else bids
DataForSEO returns the live results page for the ten costliest overlaps, to see who else advertises.
Step 4: Decide what to cut
Your AI lists the searches to test without ads, those to keep, and the expected saving.
Your agent does this part, with no tool call.
This playbook reads your own ad and analytics accounts. You connect them once through Agentik; your agent starts the connection with getmcpads/connect-source and shows you the link. It only reads them unless you approve a change.
What you get
A list of searches to test without ads.
You provide
- Your connected Google Ads account and Search Console property
- Country and language
Your agent returns
- Searches where you pay while ranking well
- Who else bids on them
- Terms to test without ads, and terms to keep
- The expected monthly saving
| Search | Organic position | Competitor ads | Decision |
|---|---|---|---|
| brand pricing | First | None | Test without ads |
| brand reviews | First | Two | Keep |
| brand login | First | None | Test without ads |
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
Good to know
- Turning an ad off can lose clicks even when you rank first; test one group of terms for two weeks before cutting more.
- Brand terms often need ads when competitors bid on your name.
When to use something else
For incrementality tests with holdout groups, use Google’s own experiments. This playbook picks the searches worth testing first.
Questions
Is it safe to turn ads off on a search I rank for?
Not always. You can lose clicks even in first position, so test one group of searches for two weeks before cutting more.
What about my brand name?
If competitors bid on it, your ad often needs to stay. The results page check shows who bids.
What does the example cost?
At most $0.07, reserved before each call and settled at the measured usage.
Related playbooks
- Wasted ad spend auditThe search terms that spend without converting, keywords with weak quality, the intent behind each term and what visitors do on your site, turned into negatives and pauses.Providers: Google Ads, DataForSEO and Google Analytics 4.$0.16
- Search Console quick winsQueries where you sit just off the top of Google with real impressions, pages competing with each other, who ranks above you and what their page does better.Providers: Google Search Console, DataForSEO and Firecrawl.$0.12
- SEO competitor analysisYour real Google competitors, the keywords and links you’re missing, their best pages, and what they changed on them.Providers: DataForSEO, Firecrawl and Internet Archive.$0.51
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