Write your weekly marketing report from your own accounts
Last week against the week before from your own GA4, Search Console, Google Ads and Meta Ads accounts, in one report with the three things to act on.
Steps
A weekly marketing report compares the last seven days with the seven before, channel by channel, and says what to do about it. With Agentik, your AI reads your own GA4, Search Console, Google Ads and Meta Ads accounts through the Get MCP Ads connection and writes the report with the numbers each platform returns.
Step 1: Pick the accounts
Get MCP Ads lists the accounts you connected, and you pick the ones the report covers.
Step 2: Read site traffic by channel
GA4 returns sessions, key events and revenue by channel for both weeks.
Step 3: Read Google Search
Search Console returns clicks, impressions and the top queries from Google Search.
Step 4: Read paid campaigns
Google Ads and Meta Ads return spend, clicks and results for each campaign, for both weeks.
Step 5: Write the report
Your AI writes one page of what moved and why, per channel, and the three things to act on this week.
Your agent does this part, with no tool call.
This playbook reads your own ad and analytics accounts. You connect them once through Agentik; your agent starts the connection with getmcpads/connect-source and shows you the link. It only reads them unless you approve a change.
What you get
A one-page weekly report with three actions.
You provide
- Your connected GA4, Search Console, Google Ads and Meta Ads accounts
- The weeks to compare (last week by default)
Your agent returns
- Week against week per channel, from your accounts
- What moved and the likely reason
- Spend and cost per result per campaign
- Three actions for this week
| Channel | This week | Last week | Change |
|---|---|---|---|
| Organic search | Up | ||
| Google Ads | Down | ||
| Meta Ads | Flat |
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
- Get MCP AdsYour connected accounts, so the report uses the ones you choose.1 tool
- Google Analytics 4Sessions, key events and revenue by channel for both weeks.1 tool
- Google Search ConsoleClicks, impressions and top queries from Google Search.1 tool
- Google AdsSpend, clicks and conversions per Google Ads campaign, for both weeks.1 tool
- Meta AdsSpend, results and cost per result per Meta campaign, for both weeks.1 tool
Good to know
- Every number comes from your accounts’ own APIs; platforms attribute conversions differently, so totals across channels never add up exactly.
- Accounts are connected once through Agentik; the AI only reads them for this report.
When to use something else
For a live dashboard your whole team opens every day, a BI or reporting tool fits better. This playbook writes the weekly read-out with the reasons behind the numbers.
Questions
How do I connect my accounts?
Once, through Agentik. Your agent starts the connection with getmcpads/connect-source and shows you the link, and you choose the accounts it may read.
Can it change my campaigns?
Not in this playbook. It only reads. Changes need separate tools and your explicit approval.
What does the example cost?
At most $0.04, reserved before each call and settled at the measured usage.
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