Google Ads insights

Customer ID

Google Ads customer ID (without dashes, e.g., 1234567890)Required · customerId

Metrics

Metric keys (e.g., impressions, clicks, cost_micros, conversions)Required · metrics

Resource

GAQL FROM clause resource type (campaign, ad_group, ad_group_ad, keyword_view, shopping_performance_view, asset_group,…Optional · resource

Dimensions

Dimension keys (e.g., date, campaignName, device)Optional · dimensions

Start date

Start date YYYY-MM-DDOptional · startDate

End date

End date YYYY-MM-DDOptional · endDate

Date preset

Predefined date rangeOptional · datePreset

Order by

Optional GAQL field to order by, e.g. metrics.impressions or campaign.nameOptional · orderBy

Order direction

Sort direction for the selected ordering field (ASC or DESC)Optional · orderDirection

Limit

Maximum number of returned items or rowsOptional · limit

Workspace ID

Authorized workspace ID from list_accounts/list_workspacesOptional · workspace_id

Price

$0.005 per call

Billing

The provider’s price, with no markup. Billed for measured usage.

Your agent reads the schema and the price with inspect_tool before it runs the tool.

MCP call

Copy

cURL command

Copy

TypeScript

Copy

Tool ID

Copy

• Google ad groupsGoogle Ads$0.005
• Google Ads account detailsGoogle Ads$0.005
• Google Ads account hierarchyGoogle Ads$0.005
• Google Ads bidding strategiesGoogle Ads$0.005
• Google Ads budgetsGoogle Ads$0.005
• Google Ads campaignsGoogle Ads$0.005
• Google Ads change eventsGoogle Ads$0.005
• Google Ads conversion actionsGoogle Ads$0.005
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• Weekly marketing reportLast week against the week before from your own GA4, Search Console, Google Ads and Meta Ads accounts, in one report with the three things to act on.