Explain last month’s results with what happened outside
Last month across your ad accounts, GA4 and Search Console, explained with what happened outside them: category demand, competitors’ ad activity and the news.
Steps
A monthly business review compares the month with the one before across channels, then separates what the market did from what you did. With Agentik, your AI runs the review across your connected accounts through Get MCP Ads, checks category demand with DataForSEO, compares competitors’ ads with Adspy.sh and reads the month’s news with Serper.
Step 1: Pick the client
Get MCP Ads lists your business clients, and you pick the client and the month.
Step 2: Run the business review
The business review compares the month with the one before, source by source, across your ad accounts, GA4 and Search Console.
Step 3: Check category demand
Google Trends shows whether demand for your category moved in the same months.
Step 4: Compare competitors’ ads
Adspy.sh compares your three main competitors’ ad activity over the month.
Step 5: Read the month’s news
Serper returns the month’s industry news.
Step 6: Write the review
Your AI writes what changed, what came from the market and what came from you, and three decisions for next month.
Your agent does this part, with no tool call.
This playbook reads your own ad and analytics accounts. You connect them once through Agentik; your agent starts the connection with getmcpads/connect-source and shows you the link. It only reads them unless you approve a change.
What you get
A monthly review with three decisions.
You provide
- Your connected accounts, grouped as a client
- The month
- Three competitors and five category terms
Your agent returns
- Month against month across channels
- How much of the change came from demand
- What competitors did in ads
- Three decisions for next month
- What changed
- What the market did
- What competitors did
- Three decisions
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
Good to know
- Trends show relative interest, not volumes; your AI compares shapes, not levels.
- Competitor ad activity counts observed ads, never their spend.
When to use something else
For board-ready financial reporting, use your finance tools. This playbook explains marketing performance with its market context.
Questions
Which accounts can a review include?
Meta, TikTok, Google Ads, Pinterest, GA4 and Search Console accounts grouped under one business client.
Does it guess competitors’ spend?
No. Adspy.sh counts the ads it observes, never their spend.
What does the example cost?
At most $0.49, reserved before each call and settled at the measured usage.
Related playbooks
- Weekly marketing reportLast week against the week before from your own GA4, Search Console, Google Ads and Meta Ads accounts, in one report with the three things to act on.Providers: Get MCP Ads, Google Analytics 4, Google Search Console, Google Ads and Meta Ads.$0.04
- Competitor change trackerWhat changed this month on three competitors’ home, pricing and product pages against last month’s archived copies, their news and their search traffic.Providers: Firecrawl, Internet Archive, Serper and DataForSEO.$0.20
- Market researchThe companies in the space, their pricing pages, Google search demand for the category, and what buyers say on Hacker News and X.Providers: Exa, Firecrawl, DataForSEO, Hacker News and X.$1.08
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