Track what your competitors changed this month

What changed this month on three competitors’ home, pricing and product pages against last month’s archived copies, their news and their search traffic.

Steps

At most, per call

A competitor change tracker compares each rival’s key pages with their copies from a month ago and adds the news. With Agentik, your AI reads the pages today and their archived copies with Firecrawl and the Wayback Machine, searches the news with Serper, and estimates search traffic with DataForSEO.

Step 1: Read the pages today
Firecrawl reads each competitor’s home, pricing and product pages today.
- Scrape a web page to markdownFirecrawl · 9 pages$0.03
Step 2: Read last month’s copies
The Wayback Machine finds each page as it was a month ago, and Firecrawl reads those copies.
- Wayback Machine snapshot lookupInternet Archive · 9 pagesFree
- Scrape a web page to markdownFirecrawl · 9 archived copies$0.03
Step 3: Read their news and traffic
Serper searches each competitor’s news, and DataForSEO estimates their organic search traffic.
- Google News searchSerper · 3 competitors$0.03
- Google domain rank overviewDataForSEO · 3 domains$0.12
Step 4: Write the change report
Your AI writes each competitor’s changes, their news, their traffic and what you should do about it.
Your agent does this part, with no tool call.

Cost of the example

At most $0.20one run

Three competitors, 9 pages read today and a month ago, 3 news searches, 3 traffic estimates.

Give this to your agent

Use my connected Agentik MCP server for this job: competitor change tracker.

Track what changed at my competitors this month. First ask me for three competitors and the pages I care about (home, pricing, product by default).

Read each page today with firecrawl/scrape, find its copy from a month ago with wayback/availability and read that too. Search their news with serper/news. Compare their estimated organic traffic with dataforseo/dataforseo-labs-google-domain-rank-overview.

Finish with each competitor’s changes (prices, plans, messaging, features), their news, their traffic, and what we should do about it.

Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.

4 providers, one connection

What you get

A monthly competitor change report.

You provide

Three competitors
The pages to watch

Your agent returns

Changes in prices, plans, messaging and features
Their news this month
Their search traffic
What to do about it

ChangesExample layout

Competitor	Pricing	Messaging	News
Competitor A	New top plan	AI first	Raised a round
Competitor B	No change	Teams focus	New partner
Competitor C	Yearly discount	No change	None

Placeholders. Your rows come from your run.

Each provider does one part

No single provider covers this job. Your agent calls each one for its part, from one connection.

Good to know

The archive keeps pages it crawled; if last month’s copy is missing, your agent takes the nearest one and says so.
Traffic is an estimate for comparing competitors, not their analytics.

When to use something else

For alerts the minute a page changes, use a website change monitoring service. This playbook gives a monthly read with context.

Questions

What if last month’s copy is missing?

Your agent takes the nearest archived copy and says which date it compares.

Is the traffic exact?

No. It is an estimate for comparing competitors, not their analytics.

What does the example cost?

At most $0.20, reserved before each call and settled at the measured usage.

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