Plan a Google Ads search campaign before you spend
Keyword ideas from your site and a competitor’s, their volume and cost per click, a traffic forecast at your bid, competitors’ Google and YouTube ads, and a campaign ready to build.
Steps
A Google Ads campaign plan decides which searches to buy, at which bid, with which ads and pages, before any money is spent. With Agentik, your AI gets keyword ideas, volumes, costs per click and a forecast from DataForSEO, reads competitors’ Google and YouTube ads with Adspy.sh, and matches each ad group to a page read with Firecrawl.
Step 1: Collect keyword ideas
Google Ads keyword ideas come from your site and a competitor’s, as Google’s own planner sees them.
Step 2: Size them
One call returns monthly volume, cost per click and competition for up to a thousand keywords.
Step 3: Forecast traffic at your bid
The forecast estimates impressions, clicks and cost for the best fifty keywords at your bid and match type.
Step 4: Read competitors’ search and YouTube ads
Adspy.sh shows competitors’ longest-running Google and YouTube ads, with their copy and the angles that last.
Step 5: Match ads to landing pages
Firecrawl reads your landing pages, so each ad group points to the page that answers its searches.
Step 6: Build the campaign plan
Your AI writes the campaigns, ad groups, match types, negatives and three responsive search ads per group, with the expected clicks and cost.
Your agent does this part, with no tool call.
What you get
A campaign plan with forecast and ads.
You provide
- Your site and one competitor’s
- Country
- Monthly budget and target cost per lead
Your agent returns
- Campaigns and ad groups with keywords and match types
- A negative keyword list
- Three responsive search ads per ad group
- Expected clicks and cost at your budget
| Ad group | Keywords | Match | Expected clicks |
|---|---|---|---|
| Project tracker | Phrase | ||
| Team planner | Exact | ||
| Agency tools | Phrase |
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
Good to know
- Forecasts are Google Ads estimates for the next month and move with bids and competition.
- Adspy shows ads it observed publicly; it never guesses spend or results.
When to use something else
To launch and optimise the campaign, connect Google Ads and use the wasted ad spend playbook after two weeks. This one plans it before you spend.
Questions
Does it create the campaign in my account?
No. It writes the plan. With Google Ads connected, your agent can build it paused once you approve, and the wasted ad spend playbook reviews it after launch.
How reliable is the forecast?
It is Google Ads’ own estimate for the next month and moves with bids, budgets and competition.
What does the example cost?
At most $0.85. The Google Ads data calls are most of it.
Related playbooks
- Wasted ad spend auditThe search terms that spend without converting, keywords with weak quality, the intent behind each term and what visitors do on your site, turned into negatives and pauses.Providers: Google Ads, DataForSEO and Google Analytics 4.$0.16
- Competitor ad researchTheir longest-running Meta and Google ads, why they work, where they send people, and how those offers changed.Providers: Adspy.sh, Firecrawl and Internet Archive.$0.64
- Keyword researchSeed terms in, a ranked keyword list out, with what page one covers and how people ask in forums.Providers: DataForSEO, Firecrawl and Exa.$0.54
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