Playbook · Marketing and e-commerce · Founders, performance marketers and agencies

See which ads your competitors keep running. And the offers behind them.

Competitor ad research finds the ads your competitors keep paying for, which are the ones that work for them, and the offers they lead to. With Agentik, your AI pulls their public Meta and Google ads with AI breakdowns from Adspy.sh, reads their landing pages with Firecrawl, and compares those pages with earlier copies from the Wayback Machine.

Get $5 free credit See the prompt

providers: 3
tools: 6
example, at most: $0.67

Prices from the live catalog · updated 7 October 2026

One request to your AI3 providers, 6 steps, one connection

Step 1: Find the brandsAdspy.sh$0.003
Step 2: Pull the ads they keep runningAdspy.sh$0.12
Step 3: Break down why they workAdspy.sh$0.48
Step 4: Read where the ads leadFirecrawl$0.03
Step 5: See how the offer changedInternet Archive and Firecrawl$0.03
Step 6: Brief your next adsYour AI, no tool call

Paid from one prepaid balanceat most $0.67

Why 3 providers

Each provider does one part. Your AI does the rest.

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection.

Adspy.sh
Competitors’ public Meta and Google ads, how long each has run, hook and format breakdowns, and each brand’s strategy.
4 tools · steps 1, 2 and 3$0.61
Firecrawl
The landing pages the ads send to: offer, price, proof and call to action.
1 tool · steps 4 and 5$0.06
Internet Archive
The same landing pages months ago, to see how the offer moved.
1 tool · step 5Free

Without Agentik

2 accounts, 2 API keys, 2 bills, and 1 open API to learn.

Adspy.shSign-up, card, API key, bill
FirecrawlSign-up, card, API key, bill
Internet ArchiveOpen API: its own format and limits

Then code to call each API, retry it and join the results before your AI can use them.

With Agentik

One connection. One prepaid balance.

The ad library, landing pages and archive come from three providers, without an Adspy.sh plan or a Firecrawl account.
Adspy.sh credits and Firecrawl pages come out of the same balance, priced before each run.
Your AI shows the price before each call, and a call that ends in an error is refunded.

Step by step

How to research your competitors’ ads in Claude or ChatGPT. Step by step.

Prices are for this example: 3 competitors, 20 active ads each, 15 ads broken down, 6 landing pages read today and six months ago. They are the most each call can reserve at today’s catalog prices.

Step 1: Find the brands
Adspy.sh
Adspy.sh finds each competitor in its library of public ads.
Tools called in step 1
Find brands in the ad libraryadspy/search-brands 3 brands at most $0.003
Step 2: Pull the ads they keep running
Adspy.sh
The longer an ad runs, the likelier it pays for itself, so their active ads are sorted by days running.
Tools called in step 2
Search ad creativesadspy/search-creatives 20 ads each at most $0.12
Step 3: Break down why they work
Adspy.sh
Adspy.sh’s AI analysis gives each ad’s hook, message, visuals and format, and compares the three brands over 90 days.
Tools called in step 3
AI analysis of ad creativesadspy/get-creative-analysis 5 ads each at most $0.12
Compare brands' creative strategiesadspy/compare-brands 3 brands, 90 days at most $0.36
Step 4: Read where the ads lead
Firecrawl
Firecrawl reads each landing page: the offer, the price, the proof and the call to action.
Tools called in step 4
Scrape a page to markdownfirecrawl/scrape 6 pages at most $0.03
Step 5: See how the offer changed
Internet Archive and Firecrawl
The Wayback Machine finds each page’s copy from six months ago, and Firecrawl reads it for comparison.
Tools called in step 5
Archived page lookupwayback/availability 6 pages Free
Scrape a page to markdownfirecrawl/scrape 6 archived copies at most $0.03
Step 6: Brief your next ads
Your AI
Your AI turns what keeps running into a brief for your own ads, with a reason for each choice.

Tools called in step 1
Find brands in the ad library`adspy/search-brands`	3 brands	at most $0.003

Tools called in step 2
Search ad creatives`adspy/search-creatives`	20 ads each	at most $0.12

Tools called in step 3
AI analysis of ad creatives`adspy/get-creative-analysis`	5 ads each	at most $0.12
Compare brands' creative strategies`adspy/compare-brands`	3 brands, 90 days	at most $0.36

Tools called in step 4
Scrape a page to markdown`firecrawl/scrape`	6 pages	at most $0.03

Tools called in step 5
Archived page lookup`wayback/availability`	6 pages	Free
Scrape a page to markdown`firecrawl/scrape`	6 archived copies	at most $0.03

What you get

What you get: a brief for your next five ads. In your conversation.

You provide

Three competitors
Your product and offer, for the brief

Your AI returns

Each competitor’s longest-running ads, with format and days active
The hooks, messages and formats that keep running, brand by brand
Their landing pages: offer, price, proof and call to action, then and now
A brief for your next five ads

Ad briefExample layout

Ad	Hook	Offer then	Offer now
UGC video	Before and after	Free trial	Demo call
Carousel	Price anchor	Discount	Bundle
Static image	Social proof	Free shipping	Free shipping

Placeholders: your rows come from your run.

Give this to your agent

Use my connected Agentik MCP server for this job: competitor ad research. Research my competitors’ ads. First ask me for three competitors and a short description of my product and offer. Find each brand with adspy/search-brands. Pull their longest-running active ads with adspy/search-creatives, break down the top five each with adspy/get-creative-analysis, and compare the three brands’ strategies with adspy/compare-brands. Read the landing pages their ads link to with firecrawl/scrape, find each page’s copy from six months ago with wayback/availability, and read it too. Finish with what keeps running and why, how each offer changed, and a brief for my next five ads: hook, format, message and offer. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.

The prompt

Paste it into Claude, ChatGPT, Codex or Cursor.

Once Agentik is connected, your AI asks for your inputs, checks each tool and shows the price before anything runs.

Or ask it your way

“Which of Competitor X’s Meta ads have run the longest, and what do they promise?”
“Compare the hooks of our three main competitors’ video ads this quarter.”
“Did Competitor Y switch from a free trial to a demo on its ad landing page?”
“Write five ad briefs that answer Competitor Z’s best-running ad.”

What it costs

At most $0.67. From one balance.

Each provider’s own price, with 0% markup. Each call reserves at most the amount shown, is billed for what it actually used, and the rest is released. A call that ends in an error is refunded.

This exampleat today’s catalog prices

Adspy.sh$0.61

Find brands in the ad library3 brands$0.003
Search ad creatives20 ads each$0.12
AI analysis of ad creatives5 ads each$0.12
Compare brands' creative strategies3 brands, 90 days$0.36

Firecrawl$0.06

Scrape a page to markdown6 pages$0.03
Scrape a page to markdown6 archived copies$0.03

Internet ArchiveFree

Archived page lookup6 pagesFree

Total, at most$0.67

Good to know

These are public ads from the Meta Ad Library and Google Ads Transparency. Spend and results aren’t public, so days running is the signal.
The Wayback Machine may not hold a copy of every landing page.

When to use something else

To monitor many brands with alerts and a shared board, use Adspy.sh’s own app. Agentik suits research your AI runs and turns into briefs.

Questions

Competitor ad research: straight answers.

Still unsure? Ask us.

Which platforms are covered?

Meta, including Instagram, and Google, including YouTube, from Adspy.sh’s library of public ads.

Couldn’t I just use Adspy.sh?

For the ads, yes. Reading the landing pages and comparing them with earlier copies needs Firecrawl and the Wayback Machine. Through Agentik your AI uses all three from one connection; the example costs at most $0.67.

Can it see their ad spend?

No. Spend and results aren’t public; how long an ad keeps running is the best public signal of what works.

Keep going

More playbooks for your AI.

Firecrawl, Adspy.sh and fal.ai
Product photo ads
Your product page for the copy, your category’s longest-running ads as the brief, then new scenes, headlines and a clip.
3 providers7 toolsexample at most $1.09
Adspy.sh, DataForSEO, Firecrawl and fal.ai
AI video ads
Hooks from your niche’s longest-running video ads, objections from YouTube reviews, then frames, clips, a voiceover and music.
4 providers9 toolsexample at most $3.53
X, Hacker News, DataForSEO and Serper
Social listening
Posts on X, Hacker News threads, YouTube comments and news coverage, read together and sorted into themes.
4 providers6 toolsexample at most $1.25

Browse the tools: Advertising · Scraping · Knowledge

Run it today

Start with $5 on us. Then just ask.

Sign in with Google or GitHub, connect your AI with one link, then paste the prompt. Eligible new accounts get $5 of credit for low-cost calls.

Get $5 free credit Connection guides

No card · No subscription · 0% markup on tool calls

See which ads your competitors keep running. And the offers behind them.

Adspy.sh

Firecrawl

Internet Archive

Without Agentik

With Agentik

Step 1: Find the brands

Step 2: Pull the ads they keep running

Step 3: Break down why they work

Step 4: Read where the ads lead

Step 5: See how the offer changed

Step 6: Brief your next ads