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Playbook · Marketing and e-commerce · Brand, PR and product marketing teams

Hear what people really say about your brand. On X, Hacker News, YouTube and in the news.

Social listening collects what people say about a brand where they say it, then sorts it into themes you can act on. With Agentik, your AI reads recent posts on X, Hacker News stories and comments, YouTube comments through DataForSEO, and Google News coverage through Serper, then groups everything by theme with quotes.

Get $5 free credit See the prompt

providers
4
tools
6
example, at most
$1.25

Prices from the live catalog · updated

One request to your AI4 providers, 5 steps, one connection
  1. Step 1: Collect posts on XX$1.20
  2. Step 2: Read Hacker NewsHacker NewsFree
  3. Step 3: Read YouTube commentsDataForSEO$0.04
  4. Step 4: Collect news coverageSerper$0.01
  5. Step 5: Sort into themesYour AI, no tool call

Paid from one prepaid balanceat most $1.25

Why 4 providers

Each provider does one part. Your AI does the rest.

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection.

  1. X

    Posts from the last seven days that mention you, and their authors.

    2 tools · step 1$1.20

  2. Hacker News

    Stories and comment threads where builders discuss you.

    1 tool · step 2Free

  3. DataForSEO

    Comments under the YouTube videos that review you.

    2 tools · step 3$0.04

  4. Serper

    News articles that mention you, from Google News.

    1 tool · step 4$0.01

Without Agentik

3 accounts, 3 API keys, 3 bills, and 1 open API to learn.

  • XSign-up, card, API key, bill
  • Hacker NewsOpen API: its own format and limits
  • DataForSEOSign-up, card, API key, bill
  • SerperSign-up, card, API key, bill

Then code to call each API, retry it and join the results before your AI can use them.

With Agentik

One connection. One prepaid balance.

  • X, Hacker News, YouTube and Google News come from four providers through one connection.
  • Hacker News is free and X is priced per post read; your agent quotes the run first.
  • Your AI shows the price before each call, and a call that ends in an error is refunded.

Step by step

How to run social listening on your brand in Claude or ChatGPT. Step by step.

Prices are for this example: 200 posts on X and 20 author profiles, 70 Hacker News results, comments on 3 YouTube videos, 20 news results. They are the most each call can reserve at today’s catalog prices.

  1. Step 1: Collect posts on X

    X

    The last seven days of posts that mention you, then the profiles of their authors.

    Tools called in step 1
    Recent searchx/search-recent200 postsat most $1.00
    User profiles by usernamesx/users-by-usernames20 profilesat most $0.20

  2. Step 2: Read Hacker News

    Hacker News

    Stories and comment threads that mention you.

    Tools called in step 2
    Hacker News searchhackernews/search20 storiesFree
    Hacker News searchhackernews/search50 commentsFree

  3. Step 3: Read YouTube comments

    DataForSEO

    The review videos that rank for your name, and the comments under them.

    Tools called in step 3
    YouTube search resultsdataforseo/youtube-search1 searchat most $0.002
    YouTube video commentsdataforseo/youtube-video-comments3 videosat most $0.03

  4. Step 4: Collect news coverage

    Serper

    Serper searches Google News for articles that mention you.

    Tools called in step 4
    Google News searchserper/news20 resultsat most $0.01

  5. Step 5: Sort into themes

    Your AI

    Your AI groups everything by theme, counts each one and quotes examples with their links.

What you get

What you get: a theme report with quotes. In your conversation.

You provide

  • Your brand name, and how people misspell it
  • Competitors to compare (optional)

Your AI returns

  • The week’s posts on X, with the authors who matter
  • Hacker News threads and YouTube comments about you
  • News coverage, with sources and dates
  • Themes with their share, quotes and links, and what to do about each
Theme reportExample layout
ThemeWhereShareExample
PricingX, Hacker News“Great, but pricey for small teams.”
OnboardingYouTube“Setup took an afternoon.”
SupportX, news“They replied in ten minutes.”

Placeholders: your rows come from your run.

Give this to your agent
Use my connected Agentik MCP server for this job: social listening. Run social listening on my brand. First ask me for my brand name, its common misspellings and any competitors to compare. Collect posts from the last seven days with x/search-recent and the authors’ profiles with x/users-by-usernames. Search stories and comments with hackernews/search. Find review videos with dataforseo/youtube-search and read their comments with dataforseo/youtube-video-comments. Collect news coverage with serper/news. Finish with themes, each with its share, three quotes with links, and what to do about it. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.

The prompt

Paste it into Claude, ChatGPT, Codex or Cursor.

Once Agentik is connected, your AI asks for your inputs, checks each tool and shows the price before anything runs.

Or ask it your way

  • “What did people say about our launch on X and Hacker News this week?”
  • “Compare how people talk about us and Competitor X on YouTube.”
  • “Which complaints about our pricing keep coming up?”
  • “Did any news outlet cover our outage, and what did they say?”

What it costs

At most $1.25. From one balance.

Each provider’s own price, with 0% markup. Each call reserves at most the amount shown, is billed for what it actually used, and the rest is released. A call that ends in an error is refunded.

This exampleat today’s catalog prices

X$1.20

  • Recent search200 posts$1.00
  • User profiles by usernames20 profiles$0.20

Hacker NewsFree

  • Hacker News search20 storiesFree
  • Hacker News search50 commentsFree

DataForSEO$0.04

  • YouTube search results1 search$0.002
  • YouTube video comments3 videos$0.03

Serper$0.01

  • Google News search20 results$0.01

Total, at most$1.25

Good to know

  • X recent search covers the last seven days; older posts need full-archive search, priced separately.
  • Quote people accurately, and respect each platform’s terms when you share what you found.

When to use something else

For real-time alerts across many networks, a social listening platform fits better. Agentik suits weekly reads your AI runs and explains.

Questions

Social listening: straight answers.

Still unsure? Ask us.

Which sources are covered?

X, Hacker News, YouTube comments and Google News. On request, your agent can add Reddit and forums with web search.

Couldn’t I just use the X API?

For posts on X, yes. Hacker News, YouTube comments and news come from three more providers. Through Agentik your AI reads all four from one connection; the example costs at most $1.25.

What does the example cost?

At most $1.25; most of it is the 200 posts on X.

Keep going

More playbooks for your AI.

  • DataForSEO, xAI and Firecrawl

    AI visibility audit

    ChatGPT, Claude, Gemini, Google AI Mode, Perplexity and Grok, asked your buyers’ questions: who they name, and what they cite.

    3 providers9 toolsexample at most $2.18

  • Exa, Firecrawl, DataForSEO, Hacker News and X

    Market research

    The companies in the space, their pricing pages, Google search demand for the category, and what buyers say on Hacker News and X.

    5 providers7 toolsexample at most $0.43

  • Adspy.sh, Firecrawl and Internet Archive

    Competitor ad research

    Their longest-running Meta and Google ads, why they work, where they send people, and how those offers changed.

    3 providers6 toolsexample at most $0.67

Browse the tools: Social · News · SEO

Run it today

Start with $5 on us. Then just ask.

Sign in with Google or GitHub, connect your AI with one link, then paste the prompt. Eligible new accounts get $5 of credit for low-cost calls; video needs paid credit.

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