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Build a social brief from real posts

Observed organic posts and relevant public ads turned into a creative brief, with each hook, format and proposed test tied to its evidence.

Steps

At most, per call

Read observed organic posts and relevant public ads before proposing creative directions. The brief connects each idea to its evidence and keeps unverified product claims out.

Before this job

  • The brand's account is already collected, or the account-collection playbook is completed first.
  • Brand reports require the actual brand key and its account association; an account ID alone is not a brand key.
  1. Step 1: Check the brand and available data

    Read the current coverage, resolve the brand and keep accounts known only through organic posts. Use the returned brand key and the platforms actually collected.

  2. Step 2: Read organic creative evidence

    Keep engagement ordering within one platform and inspect one actual returned post with its analysis provenance.

  3. Step 3: Read relevant public-ad examples

    Use a short distinctive search phrase and bounded results. Explain relevance to the brief without assuming observed ad duration proves performance.

  4. Step 4: Write the sourced brief

    Separate product facts, observed patterns and proposed tests. Every central recommendation points to its supporting record.

    Your agent does this part, with no tool call.

What you get

A creative brief with cited hooks, formats and test ideas.

You provide

  • Brand, product and audience
  • One target platform
  • Product facts, constraints and the intended deliverable

Your agent returns

  • A brief with objective, audience and factual constraints
  • Hooks and formats cited to observed posts
  • Relevant public-ad examples and their stored analysis
  • Test ideas with assumptions clearly identified
Your sourced briefExample layout
  1. Coverage and observation dates
  2. Evidence and source posts
  3. Findings with uncertainty
  4. Proposed next steps

Placeholders. Your rows come from your run.

One provider, the complete research job

Adspy supplies the observations and research tools for this job through your existing Agentik connection and balance.

Good to know

  • These are observed public posts. Missing counts stay unknown; rounded counts and incomplete history stay labelled.
  • TikTok and YouTube engagement is per view; Instagram engagement is per follower. Keep those bases separate.
  • Suspected paid-reach posts are shown separately and excluded from the organic figures as the provider reports them.
  • Post tags may come from video, a cover and caption, or a linked ad. Keep that provenance and do not invent a missing transcript.

When to use something else

For private reach, conversions or paid account performance, use your connected account's reporting tools. Public posts provide a different and incomplete set of observations.

Questions

What does the example cost?

At most $0.06 for the example described. New account collection and any larger volume are quoted separately. You pay the settled usage; repeated or included items can cost less.

Are AI tags billed separately?

No. Available post tags are included with the post. A missing analysis stays missing, and a cover-based analysis is identified as such.

Can the result prove business performance?

No. Public engagement, posting activity and creative reuse are observed signals. They do not establish spend, conversions, profitability or causal lift.

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