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Create a Meta Ads custom audience

Create a website, engagement, customer-list container or lookalike audience. Works on your own Meta Ads account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs ad account id, name and subtype.

Inputs

3 required
Ad account ID
Selected owning ad account ID, with or without act_Required · adAccountId
Name
Exact business name to give this objectRequired · name
Subtype
Audience type (CUSTOM, WEBSITE, ENGAGEMENT or LOOKALIKE)Required · subtype
Description
Description of the audience purposeOptional · description
Rule
Complete native Meta audience ruleOptional · rule
Retention days
Audience retention in days, from 1 to 180; Meta enforces eligibility for the selected subtypeOptional · retentionDays
Pixel ID
Numeric ID of the pixel used by a website audience ruleOptional · pixelId
Origin audience ID
Numeric ID of the source audience in this same ad accountOptional · originAudienceId
Lookalike spec
Native lookalike specification, including explicit geography and sizeOptional · lookalikeSpec
Customer file source
Actual provenance of future customer-list data (USER_PROVIDED_ONLY, PARTNER_PROVIDED_ONLY or BOTH_USER_AND_PARTNER_PROVIDED)Optional · customerFileSource
Confirm
Apply only when trueOptional · confirm
Validate only
Ask Meta to validate, without creating or changing an objectOptional · validateOnly
Workspace ID
Authorized workspace ID from list_accounts/list_workspacesOptional · workspace_id
Reason
Why, in the person's words or from the evidence (e.g. CPA twice the target for 7 days)Optional · reason

Pricing

Price
Free preview, $0.05 per applied change
Billing
The provider’s price, with no markup. Billed for measured usage.

Call

Your agent reads the schema and the price with inspect_tool before it runs the tool.

MCP call
cURL command
TypeScript
Tool ID

Alternatives

Meta Ads audiences & targeting

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