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Update a Meta Ads custom audience

Update an existing custom audience name, description, retention or complete rule. Works on your own Meta Ads account, connected through Get MCP Ads. The preview is free; the change costs $0.05 when you confirm it. Needs ad account id and audience id.

Inputs

2 required
Ad account ID
Selected owning ad account ID, with or without act_Required · adAccountId
Audience ID
Numeric ID of the existing custom audience in this selected ad accountRequired · audienceId
Name
Exact business name to give this objectOptional · name
Description
Description of the audience purposeOptional · description
Retention days
Audience retention in days, from 1 to 180; Meta enforces eligibility for the selected subtypeOptional · retentionDays
Rule
Complete native Meta audience ruleOptional · rule
Confirm
Apply only when trueOptional · confirm
Validate only
Ask Meta to validate, without creating or changing an objectOptional · validateOnly
Workspace ID
Authorized workspace ID from list_accounts/list_workspacesOptional · workspace_id
Reason
Why, in the person's words or from the evidence (e.g. CPA twice the target for 7 days)Optional · reason

Pricing

Price
Free preview, $0.05 per applied change
Billing
The provider’s price, with no markup. Billed for measured usage.

Call

Your agent reads the schema and the price with inspect_tool before it runs the tool.

MCP call
cURL command
TypeScript
Tool ID

Alternatives

Meta Ads audiences & targeting

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