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Playbook · SEO and AI search · SEO leads, site owners and agencies

Find out why your Google traffic dropped. Page by page, with the evidence.

A traffic drop diagnosis finds when your rankings fell, which pages lost them, and what changed: your page, its technical state, or Google. With Agentik, your AI gets your ranking history and lost keywords from DataForSEO, compares each page with its archived copy from the Wayback Machine using Firecrawl, and lines the date up with Google News coverage of search updates through Serper.

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providers
4
tools
6
example, at most
$0.29

Prices from the live catalog · updated

One request to your AI4 providers, 6 steps, one connection
  1. Step 1: Date the dropDataForSEO$0.14
  2. Step 2: Find what was lostDataForSEO$0.03
  3. Step 3: Compare each page before and afterInternet Archive and Firecrawl$0.10
  4. Step 4: Check each page as a crawler sees itDataForSEO$0.0015
  5. Step 5: Line it up with Google’s updatesSerper$0.02
  6. Step 6: Write the diagnosisYour AI, no tool call

Paid from one prepaid balanceat most $0.29

Why 4 providers

Each provider does one part. Your AI does the rest.

No single provider covers this job. Through Agentik your AI calls each one for its part, from one connection.

  1. DataForSEO

    Your month-by-month rankings, the keywords you lost and where, and a technical check of each page.

    3 tools · steps 1, 2 and 4$0.17

  2. Internet Archive

    Each losing page as it was before the drop.

    1 tool · step 3Free

  3. Firecrawl

    The same pages before and after, as text to compare.

    1 tool · step 3$0.10

  4. Serper

    Google News coverage of search updates around the date.

    1 tool · step 5$0.02

Without Agentik

3 accounts, 3 API keys, 3 bills, and 1 open API to learn.

  • DataForSEOSign-up, card, API key, bill
  • Internet ArchiveOpen API: its own format and limits
  • FirecrawlSign-up, card, API key, bill
  • SerperSign-up, card, API key, bill

Then code to call each API, retry it and join the results before your AI can use them.

With Agentik

One connection. One prepaid balance.

  • Ranking history, archived pages, page reading and news come from four providers through one connection.
  • The archive lookups are free; the rest is priced before your agent runs it.
  • Your AI shows the price before each call, and a call that ends in an error is refunded.

Step by step

How to diagnose a Google traffic drop in Claude or ChatGPT. Step by step.

Prices are for this example: One domain in the United States over 12 months, 100 lost keywords, 10 pages compared before and after, 2 news searches. They are the most each call can reserve at today’s catalog prices.

  1. Step 1: Date the drop

    DataForSEO

    DataForSEO Labs gives your rankings and estimated traffic month by month, so the start of the drop is a date, not a feeling.

    Tools called in step 1
    Google historical rank overviewdataforseo/dataforseo-labs-google-historical-rank-overview12 monthsat most $0.14

  2. Step 2: Find what was lost

    DataForSEO

    The keywords you used to rank for and don’t anymore, with the page that held each one.

    Tools called in step 2
    Keywords a domain ranks fordataforseo/dataforseo-labs-google-ranked-keywords100 lost keywordsat most $0.03

  3. Step 3: Compare each page before and after

    Internet Archive and Firecrawl

    The Wayback Machine finds each page’s copy from before the drop, and Firecrawl reads both versions so your AI can compare them.

    Tools called in step 3
    Archived page lookupwayback/availability10 pagesFree
    Scrape a page to markdownfirecrawl/scrape10 pages, before and afterat most $0.10

  4. Step 4: Check each page as a crawler sees it

    DataForSEO

    Status code, indexability, canonical, load time and on-page checks, page by page.

    Tools called in step 4
    Instant page checkdataforseo/on-page-instant-pages10 pagesat most $0.0015

  5. Step 5: Line it up with Google’s updates

    Serper

    Serper searches Google News for coverage of search updates around the date of the drop.

    Tools called in step 5
    Google News searchserper/news2 searchesat most $0.02

  6. Step 6: Write the diagnosis

    Your AI

    Your AI separates what you changed, what broke and what Google changed, page by page.

What you get

What you get: a page-by-page diagnosis. In your conversation.

You provide

  • Your domain
  • Country and language
  • Roughly when traffic fell (optional)

Your AI returns

  • The month the drop started, with rankings before and after
  • The keywords you lost, grouped by page
  • For each losing page: what changed in the text and in its technical state
  • What Google announced around that date, and a diagnosis per page
Drop diagnosisExample layout
PageKeywords lostChanged on the pageTechnicalLikely cause
/blog/remote-work-toolsIntro rewrittenOKContent
/pricingNo changeNoindex tagTechnical
/guides/onboardingFAQ removedOKContent

Placeholders: your rows come from your run.

Give this to your agent
Use my connected Agentik MCP server for this job: traffic drop diagnosis. Diagnose my Google traffic drop. First ask me for my domain, my country and language, and roughly when traffic fell. Date the drop with dataforseo/dataforseo-labs-google-historical-rank-overview. List the keywords I lost and the pages that held them with dataforseo/dataforseo-labs-google-ranked-keywords in lost mode. For the 10 pages that lost most, find a copy from before the drop with wayback/availability, read the old and current versions with firecrawl/scrape, and check each page with dataforseo/on-page-instant-pages. Search Google News for search updates around that date with serper/news. Finish with a timeline, a table per page (keywords lost, what changed, technical issues, likely cause) and the fixes to make first. Before running anything, inspect each tool with inspect_tool, ask me for any input you don’t have instead of inventing it, and tell me the total price. Wait for my go. At the end, tell me what Agentik charged.

The prompt

Paste it into Claude, ChatGPT, Codex or Cursor.

Once Agentik is connected, your AI asks for your inputs, checks each tool and shows the price before anything runs.

Or ask it your way

  • “Our traffic fell in March: which pages lost rankings, and what changed on them?”
  • “Did we lose our featured snippets, or did the pages drop entirely?”
  • “Check whether last month’s redesign broke indexing on our top 10 pages.”
  • “Was there a Google update the week our blog traffic dropped?”

What it costs

At most $0.29. From one balance.

Each provider’s own price, with 0% markup. Each call reserves at most the amount shown, is billed for what it actually used, and the rest is released. A call that ends in an error is refunded.

This exampleat today’s catalog prices

DataForSEO$0.17

  • Google historical rank overview12 months$0.14
  • Keywords a domain ranks for100 lost keywords$0.03
  • Instant page check10 pages$0.0015

Internet ArchiveFree

  • Archived page lookup10 pagesFree

Firecrawl$0.10

  • Scrape a page to markdown10 pages, before and after$0.10

Serper$0.02

  • Google News search2 searches$0.02

Total, at most$0.29

Good to know

  • Ranking data comes from DataForSEO’s estimates, not your Search Console: check the dates against your analytics.
  • A copy exists only if the Wayback Machine archived the page; your agent says when none is close to the date.
  • Press coverage of an update is reporting, not Google’s confirmation of its effect on your site.

When to use something else

If you have Search Console, compare its clicks by page for the same dates too: it is the ground truth for your own traffic.

Questions

Traffic drop diagnosis: straight answers.

Still unsure? Ask us.

Can it prove why traffic dropped?

It gathers the evidence: the date, the pages, what changed on them and what Google announced. The diagnosis says what is likely and why, and you confirm it with your own analytics.

Couldn’t I do this with one SEO tool?

Ranking history, yes. Comparing each page with its archived copy and checking the news needs the Wayback Machine, Firecrawl and Serper as well. Through Agentik your AI uses all four from one connection; the example costs at most $0.29.

What does the example cost?

At most $0.29; the archive lookups are free.

Keep going

More playbooks for your AI.

  • DataForSEO, Firecrawl and Internet Archive

    SEO competitor analysis

    Your real Google competitors, the keywords and links you’re missing, their best pages, and what they changed on them.

    3 providers6 toolsexample at most $0.25

  • DataForSEO, Firecrawl and Exa

    Keyword research

    Seed terms in, a ranked keyword list out, with what page one covers and how people ask in forums.

    3 providers6 toolsexample at most $0.25

  • DataForSEO, xAI and Firecrawl

    AI visibility audit

    ChatGPT, Claude, Gemini, Google AI Mode, Perplexity and Grok, asked your buyers’ questions: who they name, and what they cite.

    3 providers9 toolsexample at most $2.18

Browse the tools: SEO · News · Scraping

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