Find the creators and podcasts your competitors sponsor
The YouTube videos and podcasts your competitors sponsor, found from the sponsor reads themselves, with each show’s audience signals and media kit.
Steps
Sponsorship research shows which creators and shows already carry ads for brands like yours, so you start from proven placements. With Agentik, your AI finds popular videos, their sponsors and podcast details through ScrapeCreators, searches podcast transcripts for sponsor reads through Exa, and reads media kits with Firecrawl.
Step 1: Find popular videos in your category
ScrapeCreators searches YouTube for the most popular videos in your category this year.
Step 2: Read who sponsors them
For the top twenty videos, ScrapeCreators reads the sponsors named in each video’s transcript and description.
Step 3: Search podcast sponsor reads
Particle, through Exa, searches transcribed podcasts for sponsor messages that name your competitors.
Step 4: Read the shows
Spotify details for the five most relevant shows give their description, episodes and publisher.
Step 5: Read media kits
Firecrawl reads the creators’ media kits and sponsorship pages.
Step 6: Rank the shortlist
Your AI ranks the shortlist by fit and recency and names the five to approach first.
Your agent does this part, with no tool call.
What you get
A sponsorship shortlist with contact pages.
You provide
- Your category
- Three competitors
Your agent returns
- Videos and podcasts that already carry a competitor’s sponsorship
- Dates and placements of each read
- Audience signals and contact pages
- A shortlist of five to approach
| Creator or show | Sponsor seen | When | Contact |
|---|---|---|---|
| Tech review channel | Competitor A | Last month | Media kit |
| Productivity podcast | Competitor B | This quarter | Sponsor page |
| Founder interviews | Competitor A | This year | Email on site |
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
Good to know
- Sponsor detection reads the video’s transcript and description; a sponsor that is only shown on screen can be missed.
- Particle covers the podcasts it has transcribed, not every show.
When to use something else
To book and pay creators at scale with contracts and tracking, an influencer marketplace fits better. This playbook finds who already works with your competitors.
Questions
Does it show what a sponsorship costs?
Only when a creator publishes rates in a media kit. Otherwise the shortlist gives the contact page to ask.
How is a sponsor detected?
From the video’s transcript and description. A sponsor shown only on screen can be missed.
What does the example cost?
At most $1.07, mostly the podcast transcript search.
Related playbooks
- Influencer shortlistTikTok creators in your niche with the countries their audience lives in, a fake-view check on their videos, their other channels and any press about them.Providers: ScrapeCreators, TikHub and Serper.$0.49
- Podcast guest pitchPodcasts that discussed your topic in the last year, how often they publish and whether they take guests, with the hosts’ emails and a pitch for each.Providers: Exa, ScrapeCreators and Icypeas.$1.22
- Competitor ad researchTheir longest-running Meta and Google ads, why they work, where they send people, and how those offers changed.Providers: Adspy.sh, Firecrawl and Internet Archive.$0.64
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