Plan your next seasonal promotion from last season’s evidence
When demand for your category peaks, what three competitors offered last season on their archived pages and in their ads, and a promo calendar for this year.
Steps
A seasonal promo plan times your offer to demand and positions it against what competitors did last year. With Agentik, your AI reads five years of Google Trends with DataForSEO, finds and reads competitors’ pages from last season with the Wayback Machine and Firecrawl, and reads their promotion ads with Adspy.sh.
Step 1: Time the demand
Google Trends over five years shows when demand for your category rises and peaks.
Step 2: Read last season’s offers
The Wayback Machine finds competitors’ home and promotion pages from last season, and Firecrawl reads them.
Step 3: Read their promotion ads
Adspy.sh finds the promotion ads your three competitors ran.
Step 4: Build the calendar
Your AI writes the calendar with dates, offers, channels and creative angles.
Your agent does this part, with no tool call.
What you get
A dated promotion calendar.
You provide
- Your category
- The season
- Country
- Three competitors
Your agent returns
- The demand curve and peak dates
- What competitors offered last season, and when
- Their promotion ads
- A dated promo calendar for you
| Date | Offer | Channel | Angle |
|---|---|---|---|
| Two weeks before | Early access | Members first | |
| Peak week | Bundle discount | Meta and Google | Gift ready |
| After the peak | Free shipping | Last chance |
Placeholders. Your rows come from your run.
Each provider does one part
No single provider covers this job. Your agent calls each one for its part, from one connection.
Good to know
- The archive keeps pages it happened to crawl; some days may be missing.
- Ad dates show when Adspy observed an ad, not its whole schedule.
When to use something else
For promotion management and discount codes in your store, use your e-commerce platform. This playbook decides when and what to offer, from last season’s evidence.
Questions
What if the archive missed a page?
The Wayback Machine keeps the pages it crawled; your agent takes the nearest copy and says so.
Does it work for any season?
Yes: Black Friday, back to school, summer sales or a local holiday. Your agent asks for the dates.
What does the example cost?
At most $0.11, reserved before each call and settled at the measured usage.
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